Head of Marketing

Dyflexis; Den Haag; On-site; EUR 78,000 - 95,000; Full time

Benefits offered by this job

Fixed salary up to €8,500 gross per月

Personal development budget

25 vacation days + birthday day off

In-house chef for daily lunch

Social events and trips

ARJ Training boxing gym membership

Pension plan and holiday allowance

Vacation day buy/sell option

Travel allowance and WFH compensation

Friday chair massages

Job summary

Dyflexis is seeking a Head of Marketing to lead a 7-person team across HQ and Cologne. You’ll shape go-to-market strategy with founders and translate it into campaigns, tools, and targets the team can execute. You’ll stay close to the work, building dashboards and steering with data as we transition to product-led growth.

You’ll work with Product to align direction, grow into international markets, and influence the team’s evolution. English fluency is required; Dutch or German is a plus.

Qualifications

• 7+ years of marketing experience in SaaS/B2B with 3+ years in people management.
• Proven go-to-market leadership, including multiple markets, pricing, channels and enablement.
• Demand generation expert with a pipeline-first mindset and multi-channel engines.
• Revenue-focused planning with a full-funnel approach and budgets.
• Cross-functional partner to Sales and Customer Success.
• AI native: daily use of AI tools to improve speed and quality.
• Strategic thinker who can execute hands-on.
• Fluent in English; Dutch or German is a plus.

Responsibilities

• Lead and grow a team of 7 marketers and set clear goals and feedback.
• Shape marketing strategy with co-founders and translate into campaigns and targets.
• Manage and optimize the marketing technology stack from CRM to automation.
• Build dashboards and use data to track funnel performance and priorities.
• Collaborate with Product as we shift to product-led growth internationally.
• Coach team members and support their growth from day-to-day to long-term.

Skills

Marketing leadership

Go-to-market strategy

Demand generation

Full-funnel planning

Data-driven / dashboards

AI native

English fluent

Team coaching

Tools

CRM

Marketing automation

Integrations

Job description

At Dyflexis, we help millions of employees worldwide with our workforce management software. From the bakery around the corner to international hotel and retail chains. The software is powerful, customers are diverse, and no two days are the same. You’ll get to know the product inside out and contribute to something that’s growing rapidly in more than 20 other countries.

How do we do it? We work in a fast-paced environment with short communication lines. There are no unnecessary meetings and no politics. Our focus? Ownership, clear communication, and getting things done together. We move quickly, learn by doing, and continuously improve. As Head of Marketing, you lead our marketing team day to day and help them grow into a sharper unit and turn data into decisions that move marketing forward.

This is what you'll do

As Head of Marketing, you lead a team of 7 marketers (6 based in our HQ and one based in Cologne) and make sure they have clear priorities, real ownership, and room to grow. Strategy is something you shape together with our founders, but this is a hands-on role: you translate direction into campaigns, tools, and targets the team can execute against.

You’re not managing from the sidelines: you stay close to the work, read the dashboards yourself, and change course when the data tells you to. You build the dashboards that show what’s working, spot where the funnel leaks, and use that to steer the team’s next move. As we shift from a sales led model to a product led one, you work closely with the Product team to keep Dyflexis moving in the same direction.

Dyflexis is growing fast, including into new international markets, and marketing needs to grow with it. That means this role, and the shape of the team around it will keep evolving. You’ll have real input into how that happens.

• Lead and grow a team of 7 marketers: Set clear goals, give regular feedback, and build a team that wants to level up.

• Shape marketing strategy together with our co-founders, then own turning it into campaigns, tools, and targets the team can execute on.

• Manage and optimize the marketing technology stack, from CRM to automation tools to integrations.

• Build dashboards and use data to track funnel performance and guide the team’s priorities.

• Work closely with Product as we shift from sales led to product led growth, and adapt marketing as Dyflexis grows internationally.

• Coach your team members and support their growth, from day-to-day feedback to longer-term development.

This is what you'll need

• 7+ years of marketing experience in a SaaS, B2B environment of which 3+ years in a people management role, where you’ve led and grown a team.

• Proven experience leading go-to-market strategy end-to-end. You’ve launched in new markets and scaled in established ones, aligning positioning, pricing, channels and sales enablement into one commercial plan.

• A demand generation expert with a pipeline-first mindset. You’ve built and scaled multi-channel demand engines that deliver qualified pipeline, and you own marketing’s contribution to revenue.

• Commercially fluent and target driven. Give you a revenue goal and you’ll work backwards into a full-funnel plan: How many leads, MQLs, SQLs and opportunities it takes, what conversion rates it assumes, and what budget it needs. You can defend that plan in the boardroom.

• A full-funnel partner to Sales and Customer Success. You know where marketing adds value at each stage of the funnel, and you build programs that support new business, improve conversion, and create upsell opportunities with existing customers.

• AI native. You use AI tools daily to work faster and smarter, and you bring your team along with you.

• A strategic thinker who’s just as comfortable rolling up your sleeves on execution.

• Fluent in English. Dutch or German is a plus.

What you'll get

At Dyflexis, you'll be part of an ambitious, energetic, and customer-focused team. We offer:

• Fixed salary up to €8.500 gross per month based on a 40-hour week (experience based).

• Personal development budget to level up your skills.

• 25 vacation days plus your birthday off in exchange for cake.

• An in-house chef surprising you daily with fresh lunch.

• The best parties, drinks and trips (Winter sports, Ibiza and more).

• Membership at ARJ Training boxing gym (home of champion Tarik and Levi Rigters).

• Solid pension plan and 8% holiday allowance.

• Buy or sell vacation days, you decide.

• Travel allowance and WFH compensation.

• Friday chair massages to kick off your weekend.

Note: Contact by job agencies and recruiters will not be appreciated.