Marketing Lead (D2C / Digital) bij Kinfill

Banenbingo; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Ownership and freedom to test ideas

Vegetarian team lunches

Personal development support

Job summary

Kinfill is seeking a Marketing Lead to accelerate brand awareness in the Netherlands, the UK, Germany and Belgium and lay the foundation for broader European growth. You will own campaigns end-to-end, turning brand story into campaigns, and collaborating with partners to drive growth.

You’ll translate campaigns into content plans, work with Creative and Social teams, and maintain a refined Kinfill tone of voice across channels. Hybrid work and personal development are offered.

Qualifications

• 4–6 years of experience in D2C, e-commerce, or subscriptions.
• Proven ability to grow a brand in an early scale‑up phase.

Responsibilities

• Own marketing campaigns from planning to execution across multiple channels.
• Translate brand stories into compelling campaigns and copy.
• Develop partnerships and promotions to attract quality customers.
• Translate campaigns into content plans including newsletters, emails and social content.
• Scale marketing across Europe with clear KPIs and iterative optimisations.

Skills

D2C/e-commerce

Job description

Kinfill is growing fast. We’re building a cleaner world with beautifully designed refillable cleaning products. Our next phase is focused on international scaling and strengthening brand awareness across Europe.

We’re looking for aMarketing Leadwho can accelerate brand awareness in the Netherlands, the UK, Germany and Belgium — and help lay the foundation for further European growth.

You connect brand, story and emotion into a cohesive, scalable marketing engine and take ownership of it end to end. From planning and theme development to execution, measurement and optimisation, you think conceptually and act operationally — developing smart, commercially minded campaigns that feel both aspirational and effective.

What you’ll do:

1. Own our campaign strategy and planning

• Develop and execute multi-channel marketing campaigns that drive brand growth and customer acquisition, in close collaboration with the Growth Lead
• Build and maintain a structured, forward-looking marketing calendar aligned with product launches, seasonal moments and audience behaviour
• Ensure campaigns are clearly scoped, well timed and consistently

2. Turn ideas into high-quality campaigns

• Translate brand stories and campaign themes into clear, compelling marketing concepts
• Work closely with the Creative Producer to deliver campaigns on time and on brand
• Safeguard quality, consistency and detail across every touchpoint

3. Drive impact through partnerships and promotions

• Develop thoughtful promotions and collaborations that attract high-quality customers, together with the Partnerships Manager
• nitiate and manage brand partnerships and collabs that strengthen brand affinity and reach
• Balance creativity with clear commercial outcomes

4. Translate campaigns into content and copy

• Convert campaign themes into structured content plans, including newsletters, email flows and campaign-specific content
• Collaborate closely with social to ensure messaging is aligned across channels
• Write and refine copy to maintain a consistent, refined Kinfill tone of voice

5. Scale our marketing across Europe

• Define clear KPIs for each campaign and monitor performance throughout execution
• Analyse results and translate insights into concrete optimisations
• Build a culture where each campaign informs and improves the next

Who you are:

• 4–6 years of experience in D2C, e-commerce, or subscriptions
• Proven experience growing a brand in an early scale-up phase
• Commercially minded, with a strong sense of how brand and growth reinforce each other
• Experienced in shaping positioning, campaigns and content at scale
• Structured and plan-driven — you bring clarity where things are still evolving
• Data-literate and insight-led, without over-optimising creativity
• chaos becomes clarity in your hands
• Comfortable switching between concept, execution and performance review
• Calm, accountable and quality-driven

What we offer:

• A key role in a fast-growing, creative, and close-knit team
• The chance to help shape one of Europe’s most beautiful sustainable D2C brands
• A lot of ownership and freedom to test new ideas
• A growing company where you help define the direction
• Daily vegetarian team lunches
• Hybrid working and strong personal development support
• A competitive salary based on experience and background