Head of Marketing bij

Banenbingo; Amsterdam; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Making Waves, an ambitious events agency, is seeking a Head of Marketing to lead the marketing strategy and performance across multiple brands. You will drive structure in planning, funnel performance, and cross-brand campaigns while mentoring a team of eight marketing professionals.

The role requires a clear standard of execution, accountability, and a data-driven mindset to grow ticket sales, brand strength, and community engagement.

Qualifications

• 7+ years of experience in marketing (events, entertainment, or agencies is a strong plus).
• Proven experience leading and managing teams.
• Strong strategic thinking and the ability to translate strategy into execution.
• Experience with performance marketing and data-driven marketing (CRM, funnels, analytics).
• Fluent in Dutch and English.

Responsibilities

• Lead the marketing team on a daily basis (8 FTE).
• Bring structure to planning, processes, and collaboration.
• Safeguard quality across all brands and campaigns.
• Support the team’s growth through coaching, feedback, and clear ownership.
• Drive a more data-driven approach to marketing (CRM, campaigns, insights, and learnings).
• Oversee budgets and marketing performance.
• Work closely with management, production, and creative teams.
• Identify bottlenecks and proactively solve problems.
• Report directly to the leadership team.

Skills

Marketing leadership

Team leadership

Strategic thinking

Performance marketing

Data analytics

Dutch/English fluency

Prioritization

Job description

Je past minder goed als:

ENGLISH

Making Waves is an ambitious event agency producing high-quality live events. For our marketing team, we’re looking for someone with strong strategic insight who understands how marketing works in a fast-moving events industry: someone who can provide direction, make sharp decisions, and take responsibility for the continued growth of both the team and the brands.

About us

Making Waves is an ambitious events organisation active in the dance and theatre sectors. With brands like Cinema in Concert, ZeeZout, By the Creek and Ohm Festival, we produce a wide variety of live events: from film concerts in Het Concertgebouw and large-scale concerts in Rotterdam Ahoy to festivals, club nights and distinctive cross-over events.

From Amsterdam we create unforgettable experiences. We develop and produce our events fully in-house: from concept and production to marketing and bookings. Driven by quality, creativity and a distinctive audience experience.

About the role

As Head of Marketing, you will be ultimately responsible for the overall marketing strategy and performance of Making Waves. In your first year, we expect you to bring more structure to campaign planning, create clearer insights into marketing performance, and help the team grow towards greater ownership and focus.

You lead the marketing team (8 FTE), but your role goes beyond that. You:

• sets the strategic direction
• makes clear decisions on where to focus — and where not to
• brings structure and clarity to an environment with multiple brands and simultaneous campaigns
• holds people accountable for output, behavior, and ownership
• ensures marketing directly contributes to growth (ticket sales, brand strength, and community building)
• works closely with the directors and acts as a strategic sparring partner at management level

What will you do?

• Lead the marketing team on a daily basis (8 FTE)
• Bring structure to planning, processes, and collaboration
• Safeguard quality across all brands and campaigns
• Support the team’s growth through coaching, feedback, and clear ownership
• Drive a more data-driven approach to marketing (CRM, campaigns, insights, and learnings)
• Oversee budgets and marketing performance
• Work closely with management, production, and creative teams
• Identify bottlenecks and proactively solve problems
• Report directly to the leadership team

What do you bring?

• 7+ years of experience in marketing (experience in events, entertainment, or agencies is a strong plus)
• Proven experience leading and managing teams
• Strong strategic thinking combined with the ability to translate strategy into execution
• Experience with performance marketing and data-driven marketing (CRM, funnels, analytics)
• Strong prioritization skills and the ability to maintain oversight
• Confidence in making decisions and holding people accountable
• Comfortable working with responsibility and pressureA strong creative sense, while always steering towards results
• Fluent in Dutch and English

You may be less suited for this role if:

• You mainly want to work in an execution-focused role
• You avoid conflicts or difficult conversations
• You struggle with pace and pressure
• You do not want to lead a team

What do we offer?

• A responsible role within a growing and ambitious team
• A key position with direct influence on marketing and the organisation
• The opportunity to work on strong brands and large-scale productions
• Direct impact on both team development and business results
• An ambitious, critical, and close-knit teamCompetitive employment conditions