CONTENT SPECIALIST BENELUX

Hillary Step; 's-Hertogenbosch; Vor Ort; EUR 60.000 - 75.000; Vollzeit

Zusammenfassung

URSAPHARM Benelux is seeking a Brand Marketeer HCP & Consumer Health to own brand strategy, market development and commercial activation of Hylo, Posiforlid and Retaron in the Benelux region. You will engage with healthcare professionals and consumers, translating scientific knowledge into compelling campaigns for physicians and patients.

You will collaborate across Medical Affairs, Sales, and Marketing, leading omnichannel initiatives and aligning with international colleagues in Germany.

Qualifikationen

• Master’s degree in Marketing, Business Administration, Life Sciences or related field.
• Marketing experience within Medical Devices, Consumer Health, OTC, Pharmaceuticals or Healthcare.
• Good understanding of healthcare professionals, pharmacy and retail channels, and Benelux dynamics.
• Fluent in Dutch & English.

Aufgaben

• Develop and implement brand strategies and annual marketing plans for Hylo, Posiforlid and Retaron.
• Strengthen brand positioning and identify growth opportunities across the Benelux region.
• Translate market insights and business objectives into clear priorities and effective marketing initiatives.
• Develop HCP marketing and professional engagement initiatives with medical affairs, Rx marketing, congresses, webinars and KOL activities.
• Build integrated omnichannel campaigns that connect professional recommendations with consumer awareness and engagement.

Kenntnisse

Strong analytical skills

Excellent stakeholder management

Proactive entrepreneurial mindset

Collaborative personality

Agile mindset

Strong communication skills

Ausbildung

Master’s degree in Marketing, Business Administration, Life Sciences or a related field

Jobbeschreibung

BRAND MARKETEER HCP & CONSUMER HEALTH POSITION

ORGANISATIE

URSAPHARM Benelux is a fast-growing pharmaceutical company specializing in eye care and, since 2025, also in skin care. For over 40 years, URSAPHARM has been known for its clear application of innovative pharmaceutical concepts for effective medicines and medical devices. Today, URSAPHARM is a medium-sized, internationally operating company and, thanks to its wide range of ophthalmic products, one of the market leaders in Germany. The company’s success story is built on a combination of innovation and tradition. Since its founding in 1974, the company has grown into a globally active pharmaceutical group. Numerous products and innovative developments ensure the company’s continued success, providing optimal working conditions and promising future prospects for more than 500 highly qualified employees at the headquarters in Saarbrücken and across its distribution countries. The future of this family-owned company now lies in the hands of the second and third generations – Frank and Dominik Holzer. We are currently looking for a highly motivated and entrepreneurial:

BRAND MARKETEER HCP & CONSUMER HEALTH POSITION

POSITION

As Brand Marketeer HCP & Consumer Health, you will take ownership of the brand strategy, market development and commercial activation of Hylo, Posiforlid and Retaron across the Benelux region. You will play a pivotal role in strengthening relationships with healthcare professionals, increasing brand awareness and driving sustainable growth. This is a broad, hands-on marketing role in which strategy and execution go hand in hand. With a strong focus on HCP Marketing, you will work at the intersection of Medical Affairs, Sales and Marketing, translating scientific and product knowledge into relevant propositions and impactful campaigns for healthcare professionals and consumers. Working in a small, entrepreneurial and close-knit organisation, you will have the opportunity to take ownership, influence decisions and make a tangible difference to the business. You will report directly to Merel Hille, Head of Marketing Benelux.

RESPONSIBILITIES

Brand Strategy & Development

• Develop and implement brand strategies and annual marketing plans for Hylo, Posiforlid and Retaron.
• Strengthen brand positioning and identify opportunities for growth across the Benelux region.
• Translate market insights and business objectives into clear priorities and effective marketing initiatives.

HCP Marketing & Professional Engagement

• Develop and execute targeted marketing initiatives for ophthalmologists, optometrists, opticians, pharmacists and other relevant healthcare professionals.
• Work closely with Medical Affairs and Rx Marketing on professional education programmes, congresses, webinars and Key Opinion Leader (KOL) initiatives.
• Build meaningful engagement with healthcare professionals and strengthen product knowledge, brand preference and advocacy.
• Bridge the gap between scientific evidence, medical expertise and commercial opportunities.
• Translate medical and product benefits into compelling consumer propositions.
• Develop integrated omnichannel campaigns that connect professional recommendations with consumer awareness and engagement.
• Collaborate with media and digital agencies to optimise campaign effectiveness and consumer conversion.

Commercial Performance & Growth

• Analyse market data, sales performance and competitor activity to identify growth opportunities.
• Translate insights into actionable commercial plans in close collaboration with Sales.
• Monitor marketing effectiveness, budget allocation and return on investment.
• Measure results and continuously optimise marketing activities to maximise business impact.

Cross-functional Collaboration

• Act as the connecting link between Sales, Marketing, Medical Affairs, Regulatory Affairs and Digital Marketing.
• Collaborate with international colleagues in Germany to align strategies, share insights and ensure effective local execution.
• Take ownership of projects from strategic development through to implementation and evaluation.

PROFILE CANDIDATE

EDUCATION & EXPERIENCE

• Master’s degree in Marketing, Business Administration, Life Sciences or a related field;
• Relevant marketing experience within Medical Devices, Consumer Health, OTC, Pharmaceuticals or Healthcare;
• A good understanding of healthcare professionals, pharmacy and retail channels, and the dynamics of the Benelux market;
• Fluent in Dutch & English.

RELEVANTE COMPETENTIES

• Strong analytical skills and the ability to turn market insights into commercial opportunities;
• Excellent stakeholder management skills, with the ability to influence and engage colleagues across functions;
• A proactive, entrepreneurial mindset: you combine strategic thinking with a hands-on approach and take ownership of your results;
• A collaborative personality who enjoys working in a small, close-knit organisation where initiative and personal impact matter;
• Show an agile mindset towards change & problem solving skills;
• Strong communication skills, written and verbal.