Marketing Data Analyst

Samsung Benelux; Schiphol; On-site; EUR 45,000 - 65,000; Full time

Job summary

Samsung Benelux is seeking a Marketing Data Analyst to connect marketing performance with consumer response across PR, Social Buzz, GEO and wider campaigns. You will analyze KPIs, build scalable Power BI dashboards, and translate data into actionable recommendations for marketing strategy.

The role requires a Bachelor's in a relevant field and 2–3 years of data analytics experience, with SQL, Power BI, and strong communication skills.

Qualifications

• Completed Bachelor's degree in Marketing Analytics or related field; HBO equivalent acceptable.
• 2–3 years of experience as Data Analyst, Marketing Data Analyst or similar role.
• Experience with data visualization and reporting tools, preferably Power BI.

Responsibilities

• Analyze and report on PR, Social Buzz, GEO, media, social and search KPIs.
• Build and maintain clear and scalable dashboards and reports in Power BI.
• Use SQL to retrieve, combine and analyze marketing data from different sources.
• Monitor how Samsung and relevant topics are represented across media and online conversations.
• Analyze consumer response to marketing campaigns, flagship launches and other key activities.
• Connect data across channels to create an overarching view of marketing performance.
• Translate complex datasets into actionable insights for stakeholders and management.
• Create strong data visualizations and data-driven storytelling to support marketing decisions.
• Develop reporting solutions that can be repeated and scaled across campaigns.

Skills

Analytical mindset

Commercial mindset

English proficiency

Education

Bachelor's degree in Marketing Analytics or related field

Tools

Power BI

SQL

Excel

PowerPoint

Job description

Are you passionate about turning marketing data into insights that actually influence decisions? As our Marketing Data Analyst, you will connect marketing performance with consumer response and help Samsung understand what is happening across PR, Social Buzz, GEO and our wider marketing activities.

How you make a difference

As our Marketing Data Analyst, you are responsible for analyzing and reporting on key marketing and campaign KPIs within Samsung’s central Corporate Marketing department.

Your main focus will be on PR, Social Buzz, GEO and overarching marketing performance. You bring together data from different sources and channels to create a clear view of how our marketing activities perform and, more importantly, how consumers respond to them.

You work closely with marketing specialists and other stakeholders on a project basis. During major campaigns and flagship launches, for example, you help determine Samsung’s position on strategic topics such as AI, analyze online conversations and media coverage, and translate these findings into actionable recommendations.

You are the bridge between marketing and data. Your work does not stop at creating reports. You identify what the numbers mean, explain why performance changes and provide insights that help improve future marketing activities.

Key Responsibilities

• Analyze and report on PR, Social Buzz, GEO, media, social and search KPIs.
• Build and maintain clear and scalable dashboards and reports in Power BI.
• Use SQL to retrieve, combine and analyze marketing data from different sources.
• Monitor how Samsung and relevant topics are represented across media and online conversations.
• Analyze consumer response to marketing campaigns, flagship launches and other key marketing activities.
• Connect data across channels, including web, digital and social media, CRM and PR, to create an overarching view of marketing performance.
• Translate complex datasets into comprehensive and actionable insights for marketing stakeholders and management.
• Create strong data visualizations and use data-driven storytelling to support marketing strategy and decision-making.
• Develop reporting solutions that can be efficiently repeated and scaled across different campaigns and projects.
• Work within Samsung’s global data environment while translating global data into relevant insights for the local organization.

Your team

As our Marketing Data Analyst, you will join a specialized team of four professionals within Corporate Marketing. The team combines market research and marketing data analytics expertise, with each team member owning a distinct area of responsibility.

You collaborate closely with marketing stakeholders and your direct colleagues, you will have significant ownership of your own projects and analyses.

What makes this team stand out is its ability to turn complex marketing data into clear reporting and insights that have a direct impact on what Samsung can do next. Because the team operates with a relatively small group of specialists, being able to work independently, switch quickly between priorities and create scalable solutions is essential.

What are your assets

As our new Marketing Data Analyst, you combine strong analytical capabilities with a commercial and marketing mindset. You are interested not only in what the data shows, but also in why it matters and what Samsung should do with that information.

You are comfortable owning projects independently and know how to navigate different stakeholders in a complex international organization. You can move quickly between different topics and datasets without losing sight of the bigger picture.

You know how to translate analysis into a clear story for stakeholders who may not have a technical background. Experience with Social Buzz or GEO is valuable, but not essential. What matters most is that you have a strong analytical foundation and are eager to develop your expertise across different marketing disciplines.

We also request:

• A completed Bachelor’s degree in Marketing Analytics, Marketing, Business Administration, Statistics, Econometrics, Business Economics, Data Science or a related field, or equivalent HBO work and thinking level combined with relevant work experience.
• 2 to 3 years of relevant experience as a Data Analyst, Marketing Data Analyst or in a similar analytical role.
• Experience with data visualization and reporting tools, preferably Power BI.
• Experience working with SQL for data analysis.
• Strong capabilities in descriptive and diagnostic analytics.
• Experience translating data into actionable business or marketing insights.
• Experience with web analytics, SEO, Social Buzz or social conversation tracking is considered an advantage.
• Knowledge of Python, predictive analytics or prescriptive analytics is considered a plus.
• Strong communication, presentation, project management and stakeholder management skills.
• The ability to work independently and take ownership of your own projects and deliverables.
• A good command of the English language at a professional level. Dutch is a plus.
• Skilled in using MS Office, particularly Excel and PowerPoint.