Marketing Data Analyst

Ariad; Amsterdam; Hybrid; EUR 48,000 - 68,000; Full time

Job summary

Ariad is seeking a Marketing Data Analyst to drive data-driven decision making within the central corporate marketing department. You will own marketing KPIs, campaign KPIs and deliver robust analyses and reports.

You will collaborate with marketing and campaign management teams, connect data across channels (web, social, PR) and develop Power BI dashboards to enable actionable insights. Working from home 2 days per week, you will translate performance data into recommendations that support

Qualifications

• Knowledge and skills in data visualization and processing.
• Skills in data visualization tools (Data Studio, Looker, PowerBI, Tableau).
• Analytics capability in descriptive and diagnostic analytics; predictive/prescriptive is a plus.

Responsibilities

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to the management team via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy development.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights that support strategic decision-making.

Skills

Data visualization

Power BI

Data storytelling

Excel

Tools

Data Studio

Looker

Tableau

Job description

Our client is a global leader in consumer electronics, continuously shaping the future of connected experiences through innovation, digital excellence, and customer first thinking. As marketing performance becomes increasingly data driven, this role sits at the centre of impactful decision-making and strategic growth.

Our client is looking for a detail oriented and insight driven professional to join their team as a Marketing Data Analyst. In this role, you will be responsible for the marketing KPIs, campaign KPIs, and the data analysis and reporting of the performances of the central corporate marketing department. Together with a cross-functional team you will make data-driven performance evaluation, and recommend the improvement of the campaign activations.

You will closely work with the marketing and campaign management teams, and will connect the dots among various marketing KPs for having a solid and comprehensive view of the marketing activities. You will generate the insights on Social Buzz, GEO, PR, and overarching marketing performance including all channels (web, digital/social media, CRM, PR data, etc.) and make the insights actionable.

What you will be doing:

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to the management team via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy development.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights that support strategic decision-making.

What you bring:

(Requirements)

• Knowledge and skills in data visualization and processing
• Skills in any data visualization tools (Data Studio, Looker, PowerBI, or Tableau)
• Analytics capability in descriptive analytics and diagnostic analytics. Capabilities in predictive analytics and prescriptive analytics is a plus.
• Business-oriented thinking to connect dots with hands-on skills mentioned above
• Excellent communication, presentation, networking, project management, and organizational skills
• OA software skills such as Excel, Word, and Powerpoint.

(Advantages)

• Experience in SEO
• Experience in Social conversation tracking
• Experience at agency-side in media is a plus
• Experience in Web analytics (Adobe Analytics and Google Analytics)
• Knowledge and skills of SQL and Python for data modeling and statistical analysis is a plus.

The offer

• Digital recruitment process and onboarding to the company.
• Work for a well-known global brand.
• You will join a collaborative, data-driven team focused on precision and innovation.
• Working from home 2days/week.