Insights-Driven Marketing Data Analyst

Samsung Benelux

Schiphol

On-site

EUR 45,000 - 65,000

Full time

4 days ago

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Job summary

Samsung Benelux is seeking a Marketing Data Analyst to connect marketing performance with consumer response across PR, Social Buzz, GEO and wider campaigns. You will analyze KPIs, build scalable Power BI dashboards, and translate data into actionable recommendations for marketing strategy.

The role requires a Bachelor's in a relevant field and 2–3 years of data analytics experience, with SQL, Power BI, and strong communication skills.

Qualifications

Completed Bachelor's degree in Marketing Analytics or related field; HBO equivalent acceptable.
2–3 years of experience as Data Analyst, Marketing Data Analyst or similar role.
Experience with data visualization and reporting tools, preferably Power BI.

Responsibilities

Analyze and report on PR, Social Buzz, GEO, media, social and search KPIs.
Build and maintain clear and scalable dashboards and reports in Power BI.
Use SQL to retrieve, combine and analyze marketing data from different sources.
Monitor how Samsung and relevant topics are represented across media and online conversations.
Analyze consumer response to marketing campaigns, flagship launches and other key activities.
Connect data across channels to create an overarching view of marketing performance.
Translate complex datasets into actionable insights for stakeholders and management.
Create strong data visualizations and data-driven storytelling to support marketing decisions.
Develop reporting solutions that can be repeated and scaled across campaigns.