Marketing Data Analyst — Remote 2x/wk, Data-Driven Growth

Ariad; Amsterdam; Hybrid; EUR 48,000 - 68,000; Full time

Job summary

Ariad is seeking a Marketing Data Analyst to drive data-driven decision making within the central corporate marketing department. You will own marketing KPIs, campaign KPIs and deliver robust analyses and reports.

You will collaborate with marketing and campaign management teams, connect data across channels (web, social, PR) and develop Power BI dashboards to enable actionable insights. Working from home 2 days per week, you will translate performance data into recommendations that support

Qualifications

• Knowledge and skills in data visualization and processing.
• Skills in data visualization tools (Data Studio, Looker, PowerBI, Tableau).
• Analytics capability in descriptive and diagnostic analytics; predictive/prescriptive is a plus.

Responsibilities

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to the management team via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy development.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights that support strategic decision-making.

Skills

Data visualization

Power BI

Data storytelling

Excel

Tools

Data Studio

Looker

Tableau

Job description

Ariad is seeking a Marketing Data Analyst to drive data-driven decision making within the central corporate marketing department. You will own marketing KPIs, campaign KPIs and deliver robust analyses and reports.

You will collaborate with marketing and campaign management teams, connect data across channels (web, social, PR) and develop Power BI dashboards to enable actionable insights. Working from home 2 days per week, you will translate performance data into recommendations that support