Marketing & Consumer Experience Manager | Food | Innovation

Adams Multilingual Recruitment; Wageningen; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary & benefits

Professional growth

Multicultural environment

1-year direct contract

Job summary

Adams Multilingual Recruitment in Wageningen is seeking a Consumer Experience & Innovation Manager for a fast-growing Asianfood FMCG brand. This role sits between Marketing and R&D, acting as an independent contributor to move insights from concept to commercialization.

You will build business cases, drive consumer-led innovation, and translate consumer needs into opportunities with Marketing Insights, while leading consumer and sensory research with external agencies.

Qualifications

• 4–7 years in marketing or consumer insights in food FMCG.
• Strong consumer behaviour and brand strategy knowledge.
• Proficient in qualitative and quantitative research.
• Able to translate insights into action and collaborate with R&D.

Responsibilities

• Build compelling business cases for innovation with ROI.
• Generate consumer-led innovation relevant regionally.
• Translate needs into tangible opportunities with Insights.
• Lead consumer and sensory research with external agencies.
• Lead consumer co-creation, testing and validation.
• Drive consumer experience superiority across innovations.
• Build cross-functional partnerships across Marketing, R&D, Insights.

Skills

Marketing

Consumer Experience

Insights

Innovation

Sensory Science

Brand strategy

Digital marketing

Qualitative research

Quantitative research

Stakeholder mgmt

Job description

Are you a marketer who loves turning consumer insight into products people can’t stop talking about? We’re partnering with a fast-growing Asianfood FMCG brand to find a Consumer Experience & Innovation Manager for their team in Wageningen, right in the heart of Food Valley. This role sits between Marketing and R&D. As an independent contributor, you’ll take an innovation from the first consumer insight through to commercialisation.

What you’ll do:

• Build compelling business cases for innovation, combining consumer opportunity, market attractiveness, brand fit, competitive context, investment needs and expected financial returns. Partner with Finance and Commercial teams to develop volume, revenue, margin and ROI assumptions and assess innovation attractiveness
• Generate strong Consumer-led innovation that is regionally relevant, defining consumer learning agendas and evidence needed from concept through commercialization
• Translate consumer needs, behaviours, trends, market and category opportunities into tangible Innovation opportunities and priorities in collaboration with Marketing Insights
• Design and deliver consumer and sensory research aligned to key business decisions and development milestones in partnership with external agencies. Partner with R&D to translate consumer and marketing needs into product, sensory and packaging design principles
• Lead consumer co-creation, concept development, product testing and validation. Understand and integrates all aspects of sensory and consumer experience into the projects from the start
• Drive consumer experience superiority across existing and future innovations.
• Build strong cross-functional partnerships across Marketing, R&D, Insights, Innovation and Commercial teams.

What they’re looking for:

• 4 to 7 years in Marketing, Consumer Experience, Insights, Innovation or Sensory Science,in food FMCG
• A strong grasp of consumer behaviour, brand strategy and digital and social media marketing
• Solid qualitative and quantitative research skills, and a habit of turning insights into action
• The ability to connect marketing thinking with R&D and technical realities
• Strong storytelling and stakeholder management, plus a real passion for food and brands

What’s in it for you:

• The chance to help shape European innovation for a globally loved food brand
• A small, growing team where your work is visible from day one
• A dynamic, multicultural working environment
• A competitive salary and benefits package
• Real room for professional growth
• 1-year direct contract to start with