Consumer Innovation & Experience Lead

Adams Multilingual Recruitment; Wageningen; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary & benefits

Professional growth

Multicultural environment

1-year direct contract

Job summary

Adams Multilingual Recruitment in Wageningen is seeking a Consumer Experience & Innovation Manager for a fast-growing Asianfood FMCG brand. This role sits between Marketing and R&D, acting as an independent contributor to move insights from concept to commercialization.

You will build business cases, drive consumer-led innovation, and translate consumer needs into opportunities with Marketing Insights, while leading consumer and sensory research with external agencies.

Qualifications

• 4–7 years in marketing or consumer insights in food FMCG.
• Strong consumer behaviour and brand strategy knowledge.
• Proficient in qualitative and quantitative research.
• Able to translate insights into action and collaborate with R&D.

Responsibilities

• Build compelling business cases for innovation with ROI.
• Generate consumer-led innovation relevant regionally.
• Translate needs into tangible opportunities with Insights.
• Lead consumer and sensory research with external agencies.
• Lead consumer co-creation, testing and validation.
• Drive consumer experience superiority across innovations.
• Build cross-functional partnerships across Marketing, R&D, Insights.

Skills

Marketing

Consumer Experience

Insights

Innovation

Sensory Science

Brand strategy

Digital marketing

Qualitative research

Quantitative research

Stakeholder mgmt

Job description

Adams Multilingual Recruitment in Wageningen is seeking a Consumer Experience & Innovation Manager for a fast-growing Asianfood FMCG brand. This role sits between Marketing and R&D, acting as an independent contributor to move insights from concept to commercialization.

You will build business cases, drive consumer-led innovation, and translate consumer needs into opportunities with Marketing Insights, while leading consumer and sensory research with external agencies.