Marketing Analytics & Insights Specialist

Ariad Group; Schiphol; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Work from home 2 days/week

Access to leading brands

Job summary

Ariad Group is seeking a Marketing Data Analyst to join a global consumer electronics client. You will own marketing KPIs, develop data visualizations, and provide clear insights to steer campaign decisions.

You will collaborate with cross-functional teams, translate data into actionable recommendations, and support strategy with robust reporting across channels including web, social, CRM, and PR. Remote work 2 days/week is available.

Qualifications

• Knowledge and skills in data visualization and processing.
• Skills in data visualization tools (Data Studio, Looker, PowerBI, or Tableau).
• Analytics capability in descriptive analytics and diagnostic analytics; predictive/prescriptive a plus.

Responsibilities

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to management via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights for strategic decision-making.

Skills

Data visualization

Analytics

Business thinking

Communication & presentation

Project management

MS Office (Excel, Word, PowerPoint)

Tools

Data Studio

Looker

PowerBI

Tableau

Job description

Ariad Group is seeking a Marketing Data Analyst to join a global consumer electronics client. You will own marketing KPIs, develop data visualizations, and provide clear insights to steer campaign decisions.

You will collaborate with cross-functional teams, translate data into actionable recommendations, and support strategy with robust reporting across channels including web, social, CRM, and PR. Remote work 2 days/week is available.