Marketing Data Analist

Ariad Group; Schiphol; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Work from home 2 days/week

Access to leading brands

Job summary

Ariad Group is seeking a Marketing Data Analyst to join a global consumer electronics client. You will own marketing KPIs, develop data visualizations, and provide clear insights to steer campaign decisions.

You will collaborate with cross-functional teams, translate data into actionable recommendations, and support strategy with robust reporting across channels including web, social, CRM, and PR. Remote work 2 days/week is available.

Qualifications

• Knowledge and skills in data visualization and processing.
• Skills in data visualization tools (Data Studio, Looker, PowerBI, or Tableau).
• Analytics capability in descriptive analytics and diagnostic analytics; predictive/prescriptive a plus.

Responsibilities

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to management via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights for strategic decision-making.

Skills

Data visualization

Analytics

Business thinking

Communication & presentation

Project management

MS Office (Excel, Word, PowerPoint)

Tools

Data Studio

Looker

PowerBI

Tableau

Job description

Our client is a global leader in consumer electronics, continuously shaping the future of connected experiences through innovation, digital excellence, and customer first thinking. As marketing performance becomes increasingly data driven, this role sits at the centre of impactful decision-making and strategic growth.

Our client is looking for a detail oriented and insight driven professional to join their team as a Marketing Data Analyst. In this role, you will be responsible for the marketing KPIs, campaign KPIs, and the data analysis and reporting of the performances of the central corporate marketing department. Together with a cross-functional team you will make data-driven performance evaluation, and recommend the improvement of the campaign activations.

You will closely work with the marketing and campaign management teams, and will connect the dots among various marketing KPs for having a solid and comprehensive view of the marketing activities. You will generate the insights on Social Buzz, GEO, PR, and overarching marketing performance including all channels (web, digital/social media, CRM, PR data, etc.) and make the insights actionable.

What you will be doing:

• Analyze and report on Media, Social and Search KPIs.
• Ensure timely and accurate reporting to the management team via Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy development.
• Identify trends and opportunities based on performance data.
• Turn complex data into clear insights that support strategic decision-making.

What you bring:

(Requirements)

• Knowledge and skills in data visualization and processing
• Skills in any data visualization tools (Data Studio, Looker, PowerBI, or Tableau)
• Analytics capability in descriptive analytics and diagnostic analytics. Capabilities in predictive analytics and prescriptive analytics is a plus.
• Business-oriented thinking to connect dots with hands-on skills mentioned above
• Excellent communication, presentation, networking, project management, and organizational skills
• OA software skills such as Excel, Word, and Powerpoint.

(Advantages)

• Experience in SEO
• Experience in Social conversation tracking
• Experience at agency-side in media is a plus
• Experience in Web analytics (Adobe Analytics and Google Analytics)
• Knowledge and skills of SQL and Python for data modeling and statistical analysis is a plus.

The offer

• Digital recruitment process and onboarding to the company.
• Work for a well-known global brand.
• You will join a collaborative, data-driven team focused on precision and innovation.
• Working from home 2days/week.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
• You’ll never be a number: we match you with projects that suit your skills and ambitions.
• Personalized follow-up and honest feedback guided by our Digital Talent Managers.
• Build meaningful connections with fellow professionals at quarterly events, meetups, and our annual Workcation in sunny Southern Spain.
• Continuous opportunities to grow through personal and professional development support.
• Access to Europe’s leading A-brands such as Samsung, ING Bank, Carrefour, L’Oréal, Decathlon and more.