Digital Data Analyst

Ariad Group; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Ariad Group is seeking a Digital Data Analyst to join a leading consumer electronics client in Amsterdam. You will drive data-driven decision making by analyzing media, social, and search KPIs and delivering clear insights to optimize campaigns.

You will develop dashboards and visualizations using Power BI, Data Studio, Looker, or Tableau, translating performance into actionable recommendations, and collaborating across marketing functions to maximize impact. Hybrid work is offered.

Qualifications

• Strong knowledge in data visualization and data processing.
• Experience with data visualization tools such as Data Studio, Looker, Power BI, or Tableau.
• Strong analytical capabilities, descriptive and diagnostic analytics; predictive/prescriptive a plus.
• Business-minded, connect data insights to marketing objectives.
• Excellent communication, presentation, networking, project management, and organizational skills.
• Strong MS Office skills, particularly Excel, Word, and PowerPoint.

Responsibilities

• Analyze and report on Media, Social, and Search KPIs.
• Ensure timely and accurate reporting to the management team through Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy.
• Identify trends, opportunities, and areas for improvement based on performance data.
• Turn complex data into clear insights that support strategic business decisions.

Skills

Data visualization

Data analysis

Presentation

Project management

Communication

MS Office

Tools

Power BI

Tableau

Looker

Data Studio

Excel

SQL

Python

Google Analytics

Adobe Analytics

Job description

Our client is a global leader in consumer electronics, continuously shaping the future of connected experiences through innovation, digital excellence, and customer-first thinking. As marketing performance becomes increasingly data-driven, this role sits at the centre of impactful decision-making and strategic growth.

Our client is looking for a detail-oriented and insight-driven professional to join their team as a Digital Data Analyst. In this role, you will be responsible for marketing and campaign KPIs, as well as data analysis and performance reporting for the central corporate marketing department. Working closely with a cross-functional team, you will evaluate marketing performance, identify opportunities for improvement, and provide data-driven recommendations for campaign activations.

You will work closely with the marketing and campaign management teams, connecting the dots between different marketing KPIs to build a solid and comprehensive view of overall marketing performance. You will generate insights across Social Buzz, GEO, PR, and other marketing channels, including web, digital and social media, CRM, and PR data, and turn these insights into actionable recommendations.

What you will be doing:

• Analyze and report on Media, Social, and Search KPIs.
• Ensure timely and accurate reporting to the management team through Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy and decision-making.
• Identify trends, opportunities, and areas for improvement based on performance data.
• Turn complex data into clear insights that support strategic business decisions.

What you bring:

Requirements

• Strong knowledge and skills in data visualization and data processing.
• Experience with data visualization tools such as Data Studio, Looker, Power BI, or Tableau.
• Strong analytical capabilities, particularly in descriptive and diagnostic analytics. Experience with predictive and prescriptive analytics is a plus.
• A business-oriented mindset, with the ability to connect data insights to broader marketing objectives.
• Excellent communication, presentation, networking, project management, and organizational skills.
• Strong MS Office skills, particularly Excel, Word, and PowerPoint.

Advantages

• Experience in SEO.
• Experience with social conversation tracking and social listening.
• Agency-side experience in media is a plus.
• Experience with web analytics tools such as Adobe Analytics and Google Analytics.
• Knowledge of SQL and Python for data modelling and statistical analysis is a plus.

The offer

• Contractor collaboration with a long-term assignment.
• Digital recruitment process and onboarding with the company.
• The opportunity to work for a well-known global brand.
• Join a collaborative, data-driven team focused on precision and innovation.
• Hybrid working model with 2 days per week working from home.

If you are excited about the opportunity to grow your career and make an impact in a data-driven marketing environment, we would love to hear from you.