Marketing Data Insights Analyst - Hybrid, Power BI

Ariad Group; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Ariad Group is seeking a Digital Data Analyst to join a leading consumer electronics client in Amsterdam. You will drive data-driven decision making by analyzing media, social, and search KPIs and delivering clear insights to optimize campaigns.

You will develop dashboards and visualizations using Power BI, Data Studio, Looker, or Tableau, translating performance into actionable recommendations, and collaborating across marketing functions to maximize impact. Hybrid work is offered.

Qualifications

• Strong knowledge in data visualization and data processing.
• Experience with data visualization tools such as Data Studio, Looker, Power BI, or Tableau.
• Strong analytical capabilities, descriptive and diagnostic analytics; predictive/prescriptive a plus.
• Business-minded, connect data insights to marketing objectives.
• Excellent communication, presentation, networking, project management, and organizational skills.
• Strong MS Office skills, particularly Excel, Word, and PowerPoint.

Responsibilities

• Analyze and report on Media, Social, and Search KPIs.
• Ensure timely and accurate reporting to the management team through Power BI.
• Translate performance data into clear, actionable insights and recommendations.
• Develop data visualizations and data-driven storytelling to support marketing strategy.
• Identify trends, opportunities, and areas for improvement based on performance data.
• Turn complex data into clear insights that support strategic business decisions.

Skills

Data visualization

Data analysis

Presentation

Project management

Communication

MS Office

Tools

Power BI

Tableau

Looker

Data Studio

Excel

SQL

Python

Google Analytics

Adobe Analytics

Job description

Ariad Group is seeking a Digital Data Analyst to join a leading consumer electronics client in Amsterdam. You will drive data-driven decision making by analyzing media, social, and search KPIs and delivering clear insights to optimize campaigns.

You will develop dashboards and visualizations using Power BI, Data Studio, Looker, or Tableau, translating performance into actionable recommendations, and collaborating across marketing functions to maximize impact. Hybrid work is offered.