Business Analytics Manager

Marktplaats; Amsterdam; On-site; EUR 110,000 - 150,000; Full time

Job summary

Marktplaats, part of Adevinta, Amsterdam, is seeking a senior leader to head the Business Analytics team and translate marketplace data into commercial decisions.

You will partner with Leadership, Finance, C2C, Motors, Pro/SMB and Marketing to drive revenue and growth through insight-led decisions. This role sits within Product & Technology and involves mentoring analysts, setting analytics strategy, and ensuring data reliability.

Qualifications

• 8+ years in commercially focused analytics, BI or strategy roles.
• Experience leading a data analytics team and aligning analytics with business goals.
• Hands-on with SQL or Python and modern BI tools.

Responsibilities

• Partner with business teams to turn goals into a prioritized analytics roadmap.
• Surface data-backed growth opportunities with measurable recommendations.
• Translate complex analysis into clear narratives for senior stakeholders.
• Build self-service capabilities and trusted advisory relationships.
• Lead and develop Data Analysts, setting priorities and quality standards.
• Promote insight-led decision-making across the organization.
• Ensure analytics reliability through data sources, flows, and dashboards.
• Align data needs with Analytics Engineering and commercial goals.
• Lead market and competitor intelligence using internal data and external benchmarks.
• Deliver regular competitive insights through dashboards and executive briefings.

Skills

Analytics leadership

Business intelligence

SQL

Python

Looker

Tableau

Power BI

Databricks

Cloud platforms

Stakeholder management

AI and automation

Competitive intelligence

Monetisation models

Tools

Databricks

Snowflake

AWS

GCP

Job description

About MarktplaatsMarktplaats is one of the Netherlands' leading online marketplaces, helping make commerce more sustainable by giving products an extended life. With over 2.1 million buyers and sellers visiting our platform every day, around 350,000 new listings added daily and users spending an average of 22 minutes per visit, we're building a platform that people use and trust. Every connection we enable helps people save money, earn money and reduce waste. As part of Adevinta, one of Europe's leading online classifieds groups, we're building products that make buying and selling second-hand products simpler, safer and better for everyone.

About MarktplaatsMarktplaats is one of the Netherlands' leading online marketplaces, helping make commerce more sustainable by giving products an extended life. With over 2.1 million buyers and sellers visiting our platform every day, around 350,000 new listings added daily and users spending an average of 22 minutes per visit, we're building a platform that people use and trust. Every connection we enable helps people save money, earn money and reduce waste. As part of Adevinta, one of Europe's leading online classifieds groups, we're building products that make buying and selling second-hand products simpler, safer and better for everyone.

This role sits within our Product & Technology function in our Amsterdam office, home to over 300 talented professionals, where cross-functional teams design, develop and scale the products that millions of users rely on every day across our Benelux marketplaces, Marktplaats and 2dehands/2ememain.

You will join our Data team, reporting to the Head of Data. You'll lead the Business Analytics team: a group of Data Analysts who turn marketplace data into commercial decisions. You'll be the bridge between analytics and the business, working side by side with the Leadership Team, Finance, C2C, Motors, Pro/SMB and Marketing to make sure our data work drives real revenue and growth.

What You Will Do

• Partner with business teams to turn strategic goals, KPIs, and assumptions into a prioritized analytics roadmap.
• Surface data-backed growth opportunities and support planning with measurable commercial recommendations.
• Convert complex analysis into clear narratives and actionable recommendations for senior stakeholders.
• Build self-service capability and trusted advisory relationships with business teams.
• Lead and develop Data Analysts while setting priorities, quality standards, and deliverables.
• Promote an organization-wide culture of insight-led decision-making.
• Ensure analytics is reliable through strong knowledge of data sources, flows, dashboard logic, and assumptions.
• Align data requirements and roadmap priorities with Analytics Engineering and commercial needs.
• Lead market and competitor intelligence by combining internal performance data with external benchmarks.
• Deliver regular, prioritized competitive insights through dashboards, updates, and executive briefings.

The challenge

: turning analytics into a commercial enabler that business teams actively seek out, by combining internal data with external market signals to anticipate competitive shifts and improve business performance.

Who You Are

• 8+ years of experience in commercially focused analytics, BI or strategy roles, ideally in a marketplace, e-commerce or platform business, including at least 3 years managing a team of data analysts.
• Strong commercial and finance acumen: you understand revenue drivers, forecasting logic and the trade-off between monetisation and volume, and can turn KPIs into value-creating priorities.
• Experience managing a team of data analysts, including setting direction and reviewing the quality of their output.
• A confident, consulting-style communicator: structured, concise and insight-first, with the ability to influence and challenge senior stakeholders.
• Hands-on working knowledge of analytics tooling (such as Looker, Tableau or Power BI) and modern data platforms (such as Databricks, GCP, AWS or Snowflake), plus enough SQL or Python to critically assess analysts' work.
• Demonstrated use of AI and automation to speed up insight delivery, for example LLM-assisted analysis, automated reporting or agentic workflows.
• Experience with competitive intelligence, third-party market data or external benchmarking (market share, pricing, positioning), linked to clear business decisions.
• Familiarity with platform monetisation models: listing fees, subscriptions, premium placement and take rate.

Bonus Points

• Familiarity with classifieds, C2C marketplaces or two-sided platforms.
• Experience working alongside analytics engineering or data platform teams.
• Statistical modelling or machine learning experience.

Our Tech Stack

• Language: SQL, Python
• Databricks
• Cloud: AWS (GCP is relevant)

This role is based out of our Amsterdam office. While we offer flexibility, we value in-person collaboration and encourage our teams to spend regular time in the office.

Our DNA

Our culture is built on these five principles, shaping how we work together, build products and create value for our customers.

Ownership: We take ownership, step in where needed and make things happen.

Engagement: We show up for each other, build meaningful connections, celebrate success and enjoy the ride together.

Customer Focus: We put our customers at the heart of our decisions, back our ideas with data and deliver value that makes a difference.

Execution: We move with purpose, challenge ideas respectfully, act with confidence and deliver at pace.

Curiosity: We ask questions, challenge the status quo, embrace learning and turn insights into better decisions.

Equal Opportunity Statement

Marktplaats is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.