Luxury Marketing Lead: Strategy, PR & Digital Growth

Sofitel Legend The Grand Amsterdam; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Bonus plan

Travel cost arrangements

25 holiday days (can be bought/sold)

Job summary

Sofitel Legend The Grand Amsterdam seeks a Marketing Manager to lead the annual marketing plan, advise on positioning, and translate commercial direction into integrated marketing, communications, PR and activation plans. You will manage budgets, KPIs and collaborate with hotel departments to transform guest experiences into compelling, commercially relevant propositions.

The role requires senior marketing experience, fluency in Dutch and English, and a hands-on, proactive style.

Qualifications

• Minimum of four years of marketing experience.
• Bachelor’s or Master’s degree in marketing or related field.
• Professional fluency in Dutch and English, written and spoken.
• Experience in developing and executing marketing campaigns from A to Z.
• Strong commercial and analytical capabilities with KPI-driven marketing.
• Experience in PR, media relations, partnerships and social media.
• Strong understanding of digital marketing and e-commerce with affinity for visual communication.
• Strong stakeholder-management skills across disciplines.
• Excellent prioritisation, project-management and time-management skills.
• Proactive, creative, results-oriented and hands-on.
• Experience in luxury hospitality or premium environments is a strong advantage.

Responsibilities

• Develop, implement and monitor the annual marketing and communications strategy in line with the hotel’s commercial objectives and Sofitel brand framework.
• Manage the marketing budget and define relevant KPIs to measure performance, optimise activities and guide decision-making.
• Translate market, luxury hospitality, gastronomy, travel and lifestyle trends into relevant marketing opportunities.
• Work closely with different departments to develop distinctive, commercially relevant propositions and experiences.
• Develop and execute integrated B2B and B2C campaigns, activations and content from concept to evaluation.
• Strengthen the hotel’s visibility, reputation and positioning through PR, media relations, partnerships, events and relevant industry awards.
• Safeguard consistency and quality across all content and visual communications.
• Lead and develop the Marketing team, setting priorities and ensuring effective planning, quality and timely delivery.
• Act as a marketing partner to the DOSM, management and operational departments.
• Remain actively involved in day-to-day marketing execution, including content creation, campaign coordination, PR, events, social media and performance monitoring.
• Lead digital marketing, social media and e-commerce activities in collaboration with Revenue & E-commerce, ensuring strong brand alignment and commercial performance.
• Build and manage relationships with media, influencers, partners and other external stakeholders, coordinating press visits, events, photoshoots and collaborations.
• Provide marketing support for key hotel propositions and F&B concepts, translating guest experiences into content, campaigns and activations.

Skills

Strategic marketing

Campaign management

Digital marketing

KPI analytics

Stakeholder management

Content creation

PR & media relations

Education

Bachelor’s or Master’s degree in Marketing/Business

Tools

Social media management tools

Digital analytics tools

CRM systems

Job description

Sofitel Legend The Grand Amsterdam seeks a Marketing Manager to lead the annual marketing plan, advise on positioning, and translate commercial direction into integrated marketing, communications, PR and activation plans. You will manage budgets, KPIs and collaborate with hotel departments to transform guest experiences into compelling, commercially relevant propositions.

The role requires senior marketing experience, fluency in Dutch and English, and a hands-on, proactive style.