Lead Brand Storytelling & Copy Strategy

Jobgether SRL; Netherlands; On-site; EUR 125,000 - 143,000; Full time

Benefits offered by this job

Bonus opportunity

Healthcare benefits

Generous PTO

Free products

Creative ownership

Career growth

Cross-functional exposure

Job summary

Lever, Inc. is seeking a Sr. Manager of Copy and Brand Storytelling based in the Netherlands. You will own the brand voice across campaigns, social, retail, partnerships, launches, and emerging channels, while mentoring a Junior Copywriter to develop their craft.

You will blend hands-on writing with big-picture concepts, from scripts to naming and new brand identities, in a fast-moving, collaborative, low-ego environment that values exceptional creative work.

Qualifications

• 8+ years of brand storytelling and copywriting experience.
• A sharp, distinctive voice with wit and humor.
• Experience at a senior creative level in fast-paced environments (CPG/agency/startup).
• Exceptional portfolio showing conceptual thinking and campaign language.
• Proven ability to craft language for integrated, 360-degree campaigns.
• Strong cultural awareness and internet trend knowledge.
• Experience mentoring writers and giving constructive feedback.
• Collaborative with cross-functional teams (design, legal, marketing).
• Low-ego, collaborative mindset and appetite for ownership.
• Practical mindset on AI to enhance efficiency in the creative process.

Responsibilities

• Own and continuously evolve the brand voice across campaigns and touchpoints.
• Mentor a Junior Copywriter with direction and feedback.
• Write and develop scripts for TV, social, digital, and campaigns.
• Create campaign concepts, naming, and brand narratives.
• Partner with Social Media to develop social-first concepts and ideas.
• Collaborate with Art Director, Creative Director, and Brand leadership on new brands.
• Develop narratives for collaborations and partnerships with senior stakeholders.
• Work with Legal to ensure accurate, compliant language.
• Partner with Retail to bring the brand to life in stores.
• Collaborate with Growth and E-commerce to extend storytelling across digital channels.
• Push the brand into new creative territory while preserving core personality.

Skills

Brand storytelling

Copywriting

Creative leadership

Mentoring

Scriptwriting

Cultural awareness

Tools

AI tools awareness

Job description

Lever, Inc. is seeking a Sr. Manager of Copy and Brand Storytelling based in the Netherlands. You will own the brand voice across campaigns, social, retail, partnerships, launches, and emerging channels, while mentoring a Junior Copywriter to develop their craft.

You will blend hands-on writing with big-picture concepts, from scripts to naming and new brand identities, in a fast-moving, collaborative, low-ego environment that values exceptional creative work.