Sr. Manager of Copy and Brand Storytelling

Jobgether SRL; Netherlands; On-site; EUR 125,000 - 143,000; Full time

Benefits offered by this job

Bonus opportunity

Healthcare benefits

Generous PTO

Free products

Creative ownership

Career growth

Cross-functional exposure

Job summary

Lever, Inc. is seeking a Sr. Manager of Copy and Brand Storytelling based in the Netherlands. You will own the brand voice across campaigns, social, retail, partnerships, launches, and emerging channels, while mentoring a Junior Copywriter to develop their craft.

You will blend hands-on writing with big-picture concepts, from scripts to naming and new brand identities, in a fast-moving, collaborative, low-ego environment that values exceptional creative work.

Qualifications

• 8+ years of brand storytelling and copywriting experience.
• A sharp, distinctive voice with wit and humor.
• Experience at a senior creative level in fast-paced environments (CPG/agency/startup).
• Exceptional portfolio showing conceptual thinking and campaign language.
• Proven ability to craft language for integrated, 360-degree campaigns.
• Strong cultural awareness and internet trend knowledge.
• Experience mentoring writers and giving constructive feedback.
• Collaborative with cross-functional teams (design, legal, marketing).
• Low-ego, collaborative mindset and appetite for ownership.
• Practical mindset on AI to enhance efficiency in the creative process.

Responsibilities

• Own and continuously evolve the brand voice across campaigns and touchpoints.
• Mentor a Junior Copywriter with direction and feedback.
• Write and develop scripts for TV, social, digital, and campaigns.
• Create campaign concepts, naming, and brand narratives.
• Partner with Social Media to develop social-first concepts and ideas.
• Collaborate with Art Director, Creative Director, and Brand leadership on new brands.
• Develop narratives for collaborations and partnerships with senior stakeholders.
• Work with Legal to ensure accurate, compliant language.
• Partner with Retail to bring the brand to life in stores.
• Collaborate with Growth and E-commerce to extend storytelling across digital channels.
• Push the brand into new creative territory while preserving core personality.

Skills

Brand storytelling

Copywriting

Creative leadership

Mentoring

Scriptwriting

Cultural awareness

Tools

AI tools awareness

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager of Copy and Brand Storytelling based in Netherlands.

This is a senior creative role for someone who can make a brand impossible to ignore through sharp, culturally relevant storytelling.
You’ll own the voice of the brand across campaigns, social, retail, partnerships, launches, and emerging channels.
Working closely with creative, brand, social, growth, e-commerce, retail, and legal teams, you’ll turn ideas into work that feels distinctive and human.
You’ll also mentor a Junior Copywriter, helping develop their craft while creating space for independent thinking and ownership.
The role combines hands-on writing with big-picture concept development, from campaign platforms and scripts to naming and entirely new brand identities.
You’ll have significant creative freedom and the opportunity to push the brand in new directions without losing its core personality.
The ideal environment is fast-moving, collaborative, low-ego, highly ambitious, and genuinely committed to doing exceptional creative work.

Accountabilities

• Own and continuously evolve the brand voice across campaigns, product launches, social, retail, partnerships, and other customer touchpoints.
• Manage and mentor a Junior Copywriter through creative direction, thoughtful feedback, coaching, and opportunities to build independent ownership.
• Write and develop scripts for TV, social, digital, brand campaigns, and emerging formats.
• Create campaign concepts, messaging frameworks, naming, brand narratives, and other creative platforms.
• Partner with the Social Media Manager to develop social-first concepts, recurring content, and culturally relevant ideas.
• Collaborate with the Art Director, Creative Director, and senior Brand leadership to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch strategy.
• Develop creative narratives for collaborations and partnerships in close partnership with senior Brand stakeholders.
• Work with Legal to translate product claims and benefits into clear, compelling language while ensuring communications remain accurate and compliant.
• Partner with Retail to bring the brand to life in stores through messaging, storytelling, signage, displays, and other customer-facing experiences.
• Collaborate with Growth and E-commerce teams to carry campaign concepts and brand storytelling across digital experiences and performance channels.
• Challenge the brand to evolve, experiment, and move into new creative territory while preserving the qualities that make it distinctive.

Requirements

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline where strong ideas and exceptional writing are central.
• A sharp, distinctive, and naturally funny voice, with the ability to use comedy and wit without becoming forced, cheesy, or overly promotional.
• Experience operating at a senior creative level within a CPG brand, agency, startup, or similarly fast-paced environment.
• An exceptional portfolio demonstrating strong conceptual thinking and the ability to develop ideas beyond individual pieces of copy.
• Proven experience creating language and storytelling for integrated, 360‑degree campaigns.
• Strong awareness of culture, internet trends, emerging conversations, and the ways people engage with brands and content.
• Experience managing, mentoring, and providing constructive creative feedback to writers.
• Ability to collaborate effectively with designers, art directors, strategists, marketers, product teams, legal teams, executives, and other cross-functional stakeholders.
• Strong creative point of view combined with humility, openness, and a low‑ego approach to collaboration.
• A strong instinct for creating brands that feel naturally embedded in culture rather than simply marketing to an audience.
• Comfort working in a fast‑moving environment where priorities evolve, ideas are encouraged, and individuals are expected to take ownership.
• A practical perspective on AI, with the ability to experiment with AI tools when they can improve efficiency or support the creative process.

Benefits

• Base salary of $140,000–$160,000, depending on experience.
• Bonus opportunity in addition to base compensation.
• Comprehensive benefits package designed to support employee and family well‑being.
• Strong healthcare benefits coverage.
• Generous paid time off.
• Wellness and health‑focused perks.
• Free access to company products.
• Opportunities for meaningful creative ownership, career growth, and professional development.
• Collaborative environment with significant creative freedom and cross‑functional exposure.