Launch Manager

ZEEKR极氪; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Zeekr is seeking an experienced Launch professional to drive the introduction of new BEV/PHEV models in Europe. You will oversee end-to-end launch processes, coordinating with sales, after-sales, logistics, marketing, and engineering teams to ensure a seamless market introduction.

The role requires outstanding project management, cross-functional collaboration, and data-driven decision-making to meet regional sales objectives and regulatory requirements in a fast-paced, international environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering, or related field.
• Minimum of 7 years of experience in product launch management in European luxury OEMs.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and analytical abilities.
• Knowledge of EV/PHEV technology, market trends, and regulatory landscape.

Responsibilities

• Develop and implement a comprehensive launch plan for Zeekr models with timelines, milestones, and KPIs.
• Lead launch of a Zeekr model coordinating with Sales, After-sales, Marketing, and Logistics across HQ in China and Europe.
• Present models to internal stakeholders and external journalists using Product Bulletins.
• Monitor market trends and competitor activities; adjust launch strategy accordingly.
• Create detailed project documentation including schedules, budgets, and risk assessments.
• Coordinate launch activities with headquarter and local markets to ensure alignment.
• Provide regular progress updates to senior management and stakeholders on launch performance.
• Manage model performance and funnel results by country to meet EU sales targets in coordination with HQ and Market teams.

Skills

Product launch management

Project management

Cross-functional collaboration

Communication skills

Analytical thinking

CRM software

MS Office

Sales/Marketing knowledge

Education

Bachelor's degree in Business Administration, Marketing, Engineering, or related field

Tools

CRM software

Microsoft Office Suite

PM tools

Job description

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The role

We are seeking an experienced and dynamic Launch professional to drive the introduction of our new Vehicle (BEV-PHEV/Super Hybrid) models. The successful candidate will be responsible for overseeing all aspects of the launch process, including coordination with sales, after-sales, logistics, marketing and engineering teams to ensure a seamless and successful market introduction. This role requires excellent project management, communication, and problem-solving skills.

This Is What You Will Do

• Develop and implement a comprehensive launch plan for new Zeekr models, including timelines, milestones, and KPIs to ensure successful market introduction.
• Lead the launch of a specific model of Zeekr line up, coordinating activities with all relevant department in S&M teams (sales, after-sales, marketing and logistics) aligning with R&D organization both in China and Sweden.
• Lead the presentation of the model to internal stakeholders (by leveraging a dedicated Product Bulleting) and external stakeholders, including journalists
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for product improvement and adjust the launch strategy accordingly.
• Create and maintain detailed project documentation, including launch schedules, budgets, and risk assessments, to ensure timely completion of tasks and effective communication among stakeholders.
• Coordinate the overall launch activities with internal stakeholders both at headquarter and local markets.
• Continuously evaluate the success of launch activities and provide regular progress updates to senior management and other stakeholders.
• Lead model performance management, assessing launch activities and sales funnel results by country, implementing the necessary actions to secure the EU sales target by model, in coordination with HQ and Market teams.

Collaboration

• Work with product development and engineering teams to address and resolve any technical issues that may arise during the launch process.
• Collaborate with sales teams to develop sales forecasts, pricing strategies, and sales enablement tools to facilitate the successful introduction of new Zeekr models.
• Coordinate with after-sales teams to ensure the availability of spare parts, service centers, and customer support resources for new EV models.
• Work closely with logistics teams to optimize inventory management, transportation, and distribution strategies to support the launch and ongoing sales of new EV models.
• Coordinate with marketing and PR teams to develop and execute promotional strategies, campaigns, and events to drive awareness and demand for new Zeekr models. The activity includes the preparation of the press kit from product side.

To be successful in the role you will demonstrate

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
• Minimum of 7 years of experience in product launch management, preferably in European (luxury) OEMs.
• Strong project management skills, with a proven ability to manage multiple projects. simultaneously, with focus on meeting deadlines and sales results.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams, up to external stakeholders.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Knowledge of EV and PHEV technology, market trends, and regulatory requirements.
• Experience in sales, marketing, after-sales, and logistics is a plus.
• Proficiency in Microsoft Office Suite, project management tools, and CRM software.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.