Key Accountmanager Reail NL

GoodLife Foods; Breda; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Company car

Laptop and mobile phone

Bonus scheme

8% holiday allowance

Pension scheme

Travel allowance

32 vacation days

Job summary

GoodLife Foods in Breda is seeking a commercially driven Key Account Manager Retail NL to develop and execute the Dutch retail strategy. You will manage a portfolio of leading retail customers, translate insights into commercial plans, and collaborate with Marketing, Innovation, Supply Chain and Finance to drive sustainable growth in the Dutch market.

You will manage annual negotiations, promotions and launches, leveraging your 5+ years FMCG experience.

Qualifications

• Bachelor’s or Master’s degree in business administration, commercial economics, marketing or related field.
• At least 5 years in Key Account Management, National Account Management or Sales in FMCG.
• Proven track record in customer negotiations and joint business planning.
• Experience with Category Management, category partnerships or Private Label (advantage).

Responsibilities

• Develop and execute strategic account plans driving sales growth and profitability.
• Build and maintain long-term partnerships with key retail customers.
• Lead annual negotiations, including pricing, promotions and joint planning.
• Identify growth opportunities from category insights and market trends.
• Drive new product launches, promotions and customer opportunities with internal teams.
• Meet sales, volume and margin targets while managing budgets.

Skills

Key Account Management

Negotiations

Joint Business Planning

Cross-functional teamwork

Relationship building

Dutch & English fluency

Excel

PowerPoint

Market data tools

Education

Bachelor’s or Master’s degree in Business Administration

Tools

Excel

PowerPoint

Job description

Are you a commercially driven Key Account Manager with a passion for building long-term customer partnerships? Do you thrive in a fast-paced FMCG environment where you can combine strategic thinking with hands‑on execution? Then this job is for you!

For our location in Breda we are looking for an: Key Accountmanager Retail NL (Fulltime).

What will you do?

As Key Account Manager Retail Netherlands, you will be responsible for developing and executing the commercial strategy for a portfolio of leading retail customers in the Dutch market. You will build strong customer relationships, identify growth opportunities and translate category insights into commercial success. From annual negotiations and joint business planning to product launches and promotional strategies, you will play a key role in driving sustainable growth for both our customers and GoodLife Foods. Working closely with Category Development, Marketing, Innovation, Supply Chain and Finance, you'll ensure that customer needs are translated into winning commercial plans while contributing to our ambitious growth strategy across the Dutch retail market.

Key Responsibilities

• Develop and execute strategic account plans that drive sustainable sales growth, profitability and customer satisfaction;
• Build strong, long‑term partnerships with key retail customers and lead annual commercial negotiations, including pricing, promotions and joint business planning;
• Identify growth opportunities through category insights, market trends and customer performance analyses, translating them into actionable commercial plans.
• Drive new product introductions, promotional activities and customer‑specific business opportunities in close collaboration with internal stakeholders;
• Deliver sales, volume and margin targets while managing customer budgets, trade investments and promotional effectiveness;
• Work cross‑functionally with Category Development, Marketing, Innovation, Supply Chain and Finance to successfully execute customer plans and forecasts.

In this role you report to the Region Director BeneFraLux.

Are you made of this mix?

• You hold a Bachelor's or master’s degree in business administration, Commercial Economics, Marketing or a related field;
• You have at least 5 years of experience in Key Account Management, National Account Management or Sales within the FMCG industry;
• You have a proven track record in customer negotiations, joint business planning and delivering commercial growth;
• Experience with Category Management, category partnerships and/or Private Label;
• You are commercially driven, analytically strong and able to translate market data into business opportunities;
• You enjoy working in cross‑functional and international teams and are an excellent relationship builder;
• You are fluent in both Dutch and English, written and spoken;
• Experience with Excel, PowerPoint and market data tools such as Nielsen or Circana is an advantage.

Why GoodLife Foods?

• A competitive salary complemented by an attractive bonus scheme;
• 32 vacation days;
• A company car;
• A company laptop and mobile phone;
• 8% holiday allowance;
• Travel allowance and an attractive pension scheme;
• GoodLife Foods is growing rapidly, and we'd love for you to grow with us!

Besides working for one of Europe's leading convenience food companies, you'll join an ambitious and entrepreneurial organisation where collaboration, ownership and innovation are at the heart of everything we do. You'll have the opportunity to work with iconic brands, build strategic retail partnerships and make a visible contribution to our continued growth in the Dutch market. We also offer plenty of room for personal development, flexibility and a healthy work‑life balance.