Key Account Manager - Modern mass market

BIC; Breda; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Local benefits

Flexible working

International career opportunities

Dynamic work environment

Continuous learning

Market leader

Great colleagues

Job summary

BIC World is seeking a seasoned Key Account Manager to drive and expand its presence across major Dutch B2C retail customers, including food retailers, drugstores, toy stores, and discounters. This hybrid role combines strategic account management with hunting responsibilities to unlock new opportunities and broaden BIC’s footprint in the Netherlands.

You will own the full commercial process—from go-to-market strategies to closing deals and ensuring strong in-store execution—working

Qualifications

• Masters degree required or equivalent in Business, Sales, Marketing, or related field.
• 10+ years of experience in key account management and/or business development.
• Experience in Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus.
• Fluent in Dutch and English.

Responsibilities

• Account Management (Farming): Manage and grow a portfolio of established strategic retail accounts in the Netherlands and build long-term customer relationships.
• Business Development (Hunting): Identify and unlock new business opportunities with large retail players and establish strategic partnerships.
• Sales & Performance Management: Monitor account and market performance and translate insights into actionable commercial strategies.
• Customer Relations & Negotiations: Lead negotiations on contracts, pricing, and terms with existing and new customers.
• Cross-Functional Collaboration: Work with marketing, category management, supply chain, finance, and field sales teams to ensure flawless launches and activations.

Skills

Key account management

Business development

Negotiation

Strategic thinking

Analytical skills

Education

Masters degree in Business, Sales, Marketing, or related field

Tools

MS Office

Job description

Title: Key Account Manager - Modern mass market Previously viewed

Date: 11/12/26

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a\"roll up your sleeves and get the job done\"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters.

This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expandBIC’sfootprint in the Dutch retail market.

Youwillownthe full commercial process —fromdefininggo-to-marketstrategiestoclosingdeals andensuringstrongin-storeexecution—whileworkingcross-functionallywithmarketing,categorymanagement, andfieldsalesteams.

WhyJoinBIC?

• Ownership&Impact:Drivebothgrowthofexistingaccountsand expansionintonewstrategicretailcustomers

• EntrepreneurialRole:Combineaccountmanagementwithbusinessdevelopmentinahigh-impactmarket

• Career Growth:Developexpertiseacross sales, negotiation, category management, and go-to-market strategy

• DynamicEnvironment:Work in a fast-paced, collaborative international setting

KeyResponsibilities

AccountManagement (Farming)

• Manage andgrowa portfolio ofestablishedstrategicretailaccountsin theNetherlands

• Build andmaintainstrong, long-term customer relationships

• Develop and execute account plans focused onvolume,valueandmarket sharegrowth

• Ensureaccurateforecasting and pipeline management

BusinessDevelopment(Hunting)

• Identifyand unlock new business opportunities in underdeveloped or untapped retailcustomers

• Proactively open doors with large retail players andestablishstrategicpartnershipsandexpand BIC’s distribution footprint

• Define andimplementgo-to-marketstrategiestailoredto newaccounts

• Lead the full sales cyclefromprospectingtocontractnegotiationand closing

Sales & Performance Management

• Monitor and analyze account and market performance toidentifygrowth opportunities

• Translate insightsintoactionablecommercialstrategies

• Drivepromotionalplans and commercial activations in collaborationwithinternalteams

• Stayaheadofmarkettrends,competition, andcategorydevelopments

Customer Relations & Negotiations

• Leadnegotiationsoncontracts,pricing, andtradetermswithbothexistingand newcustomers

• Buildstrongsenior-levelrelationshipswithkey stakeholders

• Position BIC as a strategicpartnerdeliveringvaluethroughinsights andcategoryexpertise
  

Cross-FunctionalCollaboration

• Workcloselywithmarketing,categorymanagement,supplychain, finance, andfieldsalesteams

• Ensureexcellentexecutionoflaunches, promotions, and in-store activations

• Providemarketandcustomerinsights tocontinuouslyimprovecommercial performance
  

Qualifications

• Education: Masters degree in Business, Sales, Marketing, or related field

• +10 years of experience in key account management and/or business development

• Proven track record in both managing large retail accounts and developing new business

• Experience in the Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus

• Languages:Fluent in Dutch and English

• TechnicalSkills:Strong MS Officeskills(Excel, PowerPoint)
  

KeyCompetencies

• Strong commercialmindsetwithbothhunter andfarmercapabilities

• Provenabilityto opendoorsanddevelopnewstrategicaccounts

• Excellentnegotiationandinfluencingskills

• Strategicthinkerwithstronganalyticalcapabilities

• Results-drivenandhighlyautonomous

• Strong collaboration and stakeholder management skills
  

WhatWeOffer

• Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.

• Generous Time Off: Benefit from a generous vacation allowance in line with your local employment conditions.

• Flexible Working: Enjoy up to 2 home office days per week, helping you balance work and personal life.

• International Career Opportunities: Grow your career within a leading international company with clear development paths.

• Dynamic Work Environment: Join an innovative, collaborative, and inclusive culture across our Breda and Brussels offices.

• Continuous Learning: Benefit from ongoing learning and development through hands-on experience, formal training, conferences, webinars, and networking events.

• Market Leader: Be part of the market leader in its category, backed by strong brands recognized around the world.

• Great Colleagues: Work alongside a supportive, passionate team with a strong collaborative spirit.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.