Key Account Manager

SANY Group; Den Haag; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Laptop and mobile phone

Car allowance or company car

Competitive salary package with localベ

Job summary

SANY Group in Den Haag, Netherlands, seeks a Senior Account Manager to lead key account management, growth, and market strategy in the Benelux region. You will build long-term relationships with major customers and work with local dealers and internal teams to deliver tailored solutions.

Lead opportunities across Belgium, the Netherlands and Luxembourg, drive direct sales of excavators and heavy equipment, and report progress and forecasts while traveling regularly within the region.

Qualifications

• Bachelor’s degree preferred in Engineering, Business, Sales or a related field.
• Minimum 5 years in sales, key account management or business development in heavy construction equipment.
• Experience with major rental companies, contractors, fleet customers or dealers is a strong advantage.
• Excellent communication and stakeholder management skills.
• Fluency in English; Dutch or French desirable; willingness to travel regularly.

Responsibilities

• Serve as main contact for strategic customers and key market stakeholders in Benelux.
• Develop new key customers and drive direct sales of excavators and heavy equipment.
• Create account plans to hit sales targets and grow market share.
• Collaborate with dealers, service teams, product teams, and external suppliers.
• Visit key customers and dealers; prepare forecasts, market analyses, and progress reports.

Skills

Key account management

Sales

Negotiation

Relationship management

Communication

Market analysis

Fluency in English

Dutch

French

Willingness to travel

Microsoft Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Key Responsibilities

1. Key Account Management

Serve as the main point of contact for strategic customers, major rental companies, construction companies, contractors, large fleet owners and other key market stakeholders in the Benelux region.

Build and maintain strong, long-term relationships with key decision-makers and influencers.

Understand customer needs, business challenges, project requirements and purchasing processes to provide suitable product and business solutions.

Act as the communication bridge between key customers, local dealers and SANY’s internal teams.

2. Business Development and Revenue Growth

Identify, approach and develop new key customers and business opportunities in Belgium, the Netherlands and Luxembourg.

Drive direct sales opportunities for excavators, earthmoving machinery and other heavy construction equipment.

Develop and execute account plans to achieve sales targets, revenue growth and market share improvement.

Support local dealers in developing key customers and improving market coverage where relevant.

3. Market Strategy and Customer Insight

Develop and implement strategies to increase SANY’s market share, brand penetration and customer coverage in the Benelux region.

Monitor market trends, competitor activities, customer needs and industry developments.

Collect customer feedback, product requirements and market insights, and communicate them to relevant business units and R&D teams.

Support market segmentation and local go-to-market planning.

4. Internal and Dealer Collaboration

Work closely with dealers, service teams, product teams, technical teams and external attachment suppliers to ensure that SANY provides the right product solutions for customers.

Support cooperation between SANY and local dealers to improve customer coverage and service quality.

Provide input to marketing activities and support the creation and updating of price lists, catalogues, campaigns, promotions and other sales materials.

5. Reporting and Market Activities

Conduct regular visits to key customers, dealers, end users, project sites and industry trade fairs across the Benelux region.

Prepare regular progress reports, sales forecasts, market analyses, presentations and account performance updates.

Communicate and report regularly to relevant internal stakeholders within the business.

Qualifications and Experience

Education

Bachelor’s degree is preferred, ideally in Engineering, Business, Sales or another relevant discipline.

Experience

Minimum of 5 years of sales, key account management or business development experience in heavy construction equipment, such as excavators, wheel loaders, earthmoving machinery, compact equipment or similar machinery.

Experience working with major rental companies, construction companies, contractors, fleet customers, dealers or other large industry customers would be a strong advantage.

Strong understanding of the Benelux construction equipment market would be highly valued.

Existing relationships with major customers, rental companies, contractors, dealers or industry stakeholders in Belgium, the Netherlands or Luxembourg would be a clear advantage.

Skills

Strong communication, negotiation and presentation skills.

Excellent relationship-building and stakeholder management capability.

Entrepreneurial mindset with a strong sales-driven attitude.

Ability to manage key accounts, support dealer cooperation and identify new business opportunities.

Good commercial awareness and market analysis capability.

Good knowledge of standard business software, including Word, Excel, PowerPoint and Outlook.

Fluency in English, Dutch or French is required.

Willingness to travel regular across Belgium, the Netherlands and Luxembourg.

What We Offer

SANY offers a competitive salary package, together with holiday, pension and other benefits in line with local employment regulations.

A laptop, mobile phone and car allowance or company car arrangement will also be provided, depending on the local setup.

The role offers the opportunity to work with strategic customers and contribute to the growth of a global construction equipment brand in the Benelux market, with strong career development potential in an international business environment.