Internship - Global Brand PR & Communications

The HEINEKEN Company; Amsterdam; On-site; EUR 6,200 - 8,300; Full time

Benefits offered by this job

€650 monthly gross allowance

2 vacation days per month

Commuting costs reimbursed

Hybrid work model

Job summary

HEINEKEN’s Global Brand PR team in Amsterdam invites you to join a hands-on internship supporting communications for Heineken innovations and Amstel, helping turn brand priorities into stories and campaigns.

You will work with Adriana Teixeira and a global network, develop media lists, drafts, research trends, and gain practical PR skills in a dynamic, international environment while benefiting from a hybrid setup and a monthly allowance.

Qualifications

• Currently enrolled in a Bachelor's or Master's program.
• Strong interest in brands, media, culture and earned communications.
• Excellent written and spoken English; well organized and collaborative.
• PowerPoint and Excel experience is a plus but not required.

Responsibilities

• Support PR planning for Heineken innovation projects and Global Brand PR priorities.
• Research media, cultural and category trends and story opportunities.
• Draft and edit press materials, pitches, briefing notes, key messages, Q&As and presentations.
• Monitor earned coverage, capture results and learnings; support scheduling and approvals.

Education

Pursuing Bachelor's or Master's degree

Tools

PowerPoint

Excel

Job description

\"Culture moves fast. Come help us to move with it, bringing your perspective to build what's next behind these iconic brands people talk about. Come curious and jump in.\"

The internship

Join HEINEKEN’s Global Brand PR team and gain hands‑on experience in international brand communications. Working closely with Adriana Teixeira, you will primarily support communications for Heineken innovations and Amstel, alongside broader PR planning, research, earned‑media outreach and day‑to‑day campaign support. You will collaborate with colleagues, agencies, and market teams to help turn brand priorities into relevant stories and practical communications activities.

In this internship, you will:

• Support PR planning for Heineken innovation projects, Amstel and other Global Brand PR priorities.


• Research media, cultural and category trends, relevant journalists, publications, creators and potential story opportunities.


• Help develop and maintain media lists and support earned‑media outreach under the guidance of the team and its agency partners.


• Draft and edit communications materials such as press releases, media pitches, briefing notes, key messages, Q&As, presentations and internal updates.


• Monitor earned coverage and help capture campaign results, key learnings and examples of strong work.


• Support project coordination by tracking plans, timelines, inputs, approvals and follow-up actions.


• Work with Global Brand PR colleagues, brand teams, agencies and HEINEKEN operating companies in different markets.


• Bring fresh ideas and an outside‑in perspective to how Heineken innovations and Amstel can earn attention and relevance.

Your new team and workplace

You will join HEINEKEN’s Global Brand PR team, which uses earned communications to support brand growth, keep beer relevant, make innovation tangible, and increase the impact of major brand investments. The team works internationally across global brands and collaborates with brand teams, communications colleagues, agencies, and HEINEKEN operating companies to develop stories and activities that can work across markets.

Your day-to-day guidance will primarily come from Adriana Teixeira.

You will also work with the broader Global Brand PR team and connect with colleagues across the wider organization. The role offers exposure to both strategic planning and practical delivery, with space to contribute ideas, develop core PR skills, and take ownership of defined workstreams.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

What a day in the internship could look like

You might start the day with a team check‑in on upcoming Heineken innovation and Amstel activity, reviewing priorities and actions for the week. You could then research a developing media or cultural trend, update a targeted media list, or support the preparation of a briefing note, press release, or presentation. Later, you might join a call with an agency or market team, help coordinate inputs and approvals, and track any resulting actions. You may also review recent earned coverage, capture results, and identify useful learnings for future activity. Alongside planned work, you will help the team respond to new opportunities as they emerge.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive, and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You are currently enrolled in a Bachelor’s or Master’s programme, ideally in communications, public relations, media, journalism, marketing or a related field.


• You have a strong interest in brands, media, culture and earned communications, and you enjoy researching and turning information into clear, engaging content.


• You communicate confidently in written and spoken English, are well organized and enjoy collaborating with people from different teams and countries.


• Experience with Microsoft PowerPoint and Excel, media research, social listening or media monitoring is a plus, but not required.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.


• In the case of non‑EU nationality, you must be registered as an intern with a Dutch educational institution.


• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.


• You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.


• You have a valid citizen service number (BSN).

Our Internship Conditions

• Full‑time or part‑time internship, starting on February 1, 2027.


• The duration of the internship is 6 months.


• Your home office will be located in Amsterdam.


• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home.


• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek.


• You will earn 2 vacation days per month (based on a full‑time internship).


• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed.

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality, and motivation. That’s what we value most and what helps you stand out.

Working at HEINEKEN

Every day we work with pride in our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge, and skills are the success of our organization.

Want to know more about our company? Visit the HEINEKEN company website.

Curious what working at HEINEKEN looks like? Have a peek at our Instagram or Facebook!