Internship - Brand & Identity Design Systems

Heineken; Amsterdam; Hybrid; EUR 6,700 - 7,800; Part time

Job summary

Heineken is seeking a Global Design Intern in Amsterdam to contribute to the development of future-facing brand identity systems and design tools that ensure consistency across markets and touchpoints. You will learn how global brands are built, managed, and scaled, exploring AI-enabled design and content creation within a dynamic, international team.

You will collaborate with designers and brand stakeholders, gaining hands-on experience in how design excellence is shaped, reviewed, and

Qualifications

• Currently enrolled in a Bachelor’s or Master’s program in Graphic Design, Branding, Brand Management, or a related field and can remain enrolled during the internship.
• Interest in brand identity, design systems, and how technology (including AI-enabled tools) can support creative work.
• Organized, collaborative, and detail-oriented; experience with design workflows or tools is a plus but not required.

Responsibilities

• Support the development of future-facing brand identity and design guidelines for global brands.
• Contribute to projects blending creativity, structure, and innovation—from design systems to AI-enabled guideline creation and training materials.
• Collaborate with designers and brand stakeholders across functions and geographies to understand how design excellence is shaped within a global business.

Skills

Brand identity

Design systems

Graphic design

Education

Bachelor/Master in Graphic Design or Branding

Tools

Design workflows

Creative tools

Job description

Internship - Brand & Identity Design Systems

Location:Amsterdam, Netherlands

Function:Commerce

Internship – Brand & Identity Design Systems

The internship

As a Global Design Intern within Brand & Identity, you will become part of the team behind some of the world’s most iconic brands. You will support the development of next-generation brand identity systems and design tools that help bring HEINEKEN’s brands to life consistently across markets and touchpoints. This internship offers a unique opportunity to learn how global brands are built, managed, and scaled—while contributing to future-focused ways of working, including AI-enabled design and content creation.

Wat you will do:

• Support the development of future-facing brand identity and design guidelines that help our global brands show up consistently, powerfully, and distinctively across markets.
• Contribute to projects that combine creativity, structure, and innovation—from design systems and AI-enabled guideline creation to training materials and content that support global roll-out.
• Collaborate with designers and brand stakeholders across functions and geographies, gaining hands-on experience in how design excellence is shaped, reviewed, and activated within a global business.

Your new team and workplace

You will join HEINEKEN’s Global Design team in Amsterdam, where we shape and evolve brand identities for our global portfolio. The team works on creating clear, inspiring, and scalable design systems that help brands stay consistent across markets and channels. It’s a collaborative, international environment where creativity, structure, and innovation come together, making it a great place to learn how iconic brands are built and activated globally.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

We’re looking for a curious and proactive student with a passion for branding and design. You do not need to have extensive experience, most importantly, you are eager to learn, enjoy working in a team, and have an eye for detail and quality.

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You’re currently enrolled in a Bachelor’s or Master’s program in Graphic Design, Branding, Brand Management, or a related field, and can remain enrolled throughout the internship
• You have a strong interest in brand identity, design systems, and how technology—including AI-enabled tools—can support creative work
• You are organized, collaborative, and have a keen eye for detail; experience with design workflows or creative tools is a plus, but not required

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
  
• In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time part-time practice- internship, starting on February 1, 2027
• The duration of the internship is 5 or 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.
So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.