Internship - Beer Category Growth & Innovation

Heineken; Amsterdam; Hybrid; EUR 6,700 - 7,800; Full time

Benefits offered by this job

Hybrid work model

€650 gross monthly allowance

2 vacation days per month

Commuting costs reimbursed

Job summary

HEINEKEN in Amsterdam invites an Internship in Beer Category Growth & Innovation. You’ll work at the intersection of consumer insights, strategy and product development, helping turn insights into tangible propositions.

This full‑time internship runs 6 months from February 15th, 2027, with a hybrid model (three days in the office, two remote). The monthly gross allowance is €650 and two vacation days per month; commuting costs may be reimbursed.

Qualifications

• You are currently enrolled in a Bachelor’s or Master’s programme in Business, Marketing, Strategy or Innovation.
• You are curious about consumers, culture and brands.
• You are analytical and able to turn information into clear insights and stories.
• You are proactive, organised and comfortable taking ownership in a fast-moving environment. You enjoy connecting with different people and making things happen.
• You are a strong visual storyteller, confident in PowerPoint; design skills and experience with AI tools are a plus.

Responsibilities

• Analyze trends to spot growth opportunities: Explore consumer, category, cultural and competitive trends to understand how needs and behaviors are changing and where new opportunities for beer could emerge.
• Create impact through powerful stories: Help translate information into clear, visual and compelling stories for stakeholders across functions and markets.
• Bring innovation ideas to life: Contribute to idea generation, proposition and concept development, consumer research and product development, including getting hands-on with prototypes and product tastings.
• Own and make things happen: Help drive projects forward by organising research, tastings, workshops and internal events, coordinating across teams and markets, and solving the practical challenges.
• Collaborate globally: Work with colleagues across Global Commerce, R&D, our operating companies across the globe and external partners.

Skills

Analytical

PowerPoint

Storytelling

Proactive

AI tools

Education

Bachelor’s or Master’s programme in Business/Marketing/Strategy/Innovation

Tools

PowerPoint

AI tools

Job description

Internship - Beer Category Growth & Innovation

Location: Amsterdam, Netherlands

Function: Commerce

Internship – Beer Category Growth & Innovation

The internship

Beer is at the heart of HEINEKEN – but how people choose, enjoy and connect through beer is changing fast. That creates an exciting challenge: how do we keep beer growing for the future?

As an intern in the Beer Category Growth & Innovation team, you will work at the intersection of consumer and category understanding, strategy and innovation. From spotting emerging consumer needs to developing new propositions, testing products and bringing ideas to life, you’ll be involved in the journey from first insight to tangible innovation.

You’ll join a team that looks beyond today's business and asks: where can beer go next, and how can HEINEKEN help shape that future?

What will you be working on?

• Analyze trends to spot growth opportunities: Explore consumer, category, cultural and competitive trends to understand how needs and behaviors are changing and where new opportunities for beer could emerge.
• Create impact through powerful stories: Help translate information into clear, visual and compelling stories for stakeholders across functions and markets.
• Bring innovation ideas to life: Contribute to idea generation, proposition and concept development, consumer research and product development, including getting hands-on with prototypes and product tastings.
• Own and make things happen: Help drive projects forward by organising research, tastings, workshops and internal events, coordinating across teams and markets, and solving the practical challenges.
• Collaborate globally: Work with colleagues across Global Commerce, R&D, our operating companies across the globe and external partners.

Your new team and workplace

The Beer Category Growth & Innovation team is part of Global Category Growth & Innovation. We help drive the future growth of beer for HEINEKEN worldwide by combining consumer understanding, strategic thinking and innovation.

We are a diverse, international team: curious, ambitious and collaborative. We like people who are comfortable asking questions, challenging assumptions and figuring things out when there isn't an obvious answer.

This is not an internship where you'll only observe from the sidelines. We'll give you real responsibility and space to own your work, while giving you the support and guidance you need to grow.

Energy, curiosity and the ambition to grow are what make the difference. In addition, you bring:

• You are currently enrolled in a Bachelor’s or Master’s programme in Business, Marketing, Strategy or Innovation.
• You are curious about consumers, culture and brands.
• You are analytical and able to turn information into clear insights and stories.
• You are proactive, organised and comfortable taking ownership in a fast-moving environment.You enjoy connecting with different people and making things happen.
• You are a strong visual storyteller, confident in PowerPoint; design skills and experience with AI tools are a plus.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow.

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
• In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer:

• A full-time internship, starting on February 15th, 2027
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your office will be located in Amsterdam.
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.