Interim CRO Specialist – E-Commerce

DLIVR.NL; Noord-Holland; Sur place; EUR 90 000 - 120 000; Temps partiel

Résumé du poste

DLIVR.NL is seeking an Interim Senior CRO Specialist to lead the conversion rate optimisation strategy for the Benelux e-commerce site. You will turn data into insights and drive CRO discussions within the Performance Marketing team.

You will collaborate with the Performance Marketing Lead to deliver measurable growth, guiding specialists and aligning CRO with broader KPIs. English fluency is essential, Dutch is a plus.

Qualifications

• 5+ years proven CRO experience in large e-commerce/retail
• Strong analytics tool knowledge (e.g., Adobe Analytics)
• Experience with app traffic and performance analysis
• Solid understanding of UX principles and user journey analysis
• Ability to lead CRO discussions and inspire a team
• Excellent communication and stakeholder management
• Structured, data-driven, pragmatic with focus on results
• Fluent English; Dutch is a plus

Responsabilités

• Develop, own and lead the CRO strategy and roadmap for the Benelux site
• Coach online marketing specialists on CRO topics and best practices
• Analyze the user journey to identify friction and opportunities
• Run and prioritise A/B tests from hypothesis to rollout
• Translate data into actionable insights and next steps
• Report CRO performance and impact to team and senior stakeholders
• Align CRO goals with Performance Marketing KPIs
• Present strategy to stakeholders and gain buy-in
• Integrate CRO with broader Performance Marketing objectives
• Collaborate with category online marketing specialists

Connaissances

CRO strategy

Analytics

Leadership

Communication

Outils

Adobe Analytics

Description du poste

Interim Senior CRO Specialist – E-Commerce Benelux

DLIVR is looking for an Interim Senior CRO Specialist on behalf of an international company in the consumer goods industry.

Summary

As an Interim Senior CRO Specialist, you will develop and lead the conversion rate optimisation strategy across the company's Benelux e-commerce website. You will set the foundation for a long-term CRO strategy, turn data into clear insights and lead the conversation on CRO within a broader Performance Marketing team.

You will work closely alongside the Performance Marketing Lead to drive measurable growth in conversion across all product categories.

Responsibilities

• Develop, own and lead the CRO strategy and roadmap across the Benelux website.
• Coach and guide online marketing specialists on CRO topics and best practices.
• Analyse the full user journey, both on-page and off-page, to identify friction and opportunities.
• Run and prioritise A/B tests, from hypothesis to rollout.
• Translate data into clear insights, recommendations and concrete next steps.
• Report on CRO performance and impact to the team and senior stakeholders.
• Align CRO goals and reporting with the KPIs for the Performance Marketing team.
• Present and defend your strategy to multiple stakeholders and gain their buy-in.
• Integrate the CRO strategy with wider Performance Marketing objectives.
• Work closely with category-level online marketing specialists.

Requirements

• Proven experience (5+ years) in CRO, preferably within a large e-commerce or retail environment.
• Strong command of analytics tools (e.g. Adobe Analytics).
• Experience with app traffic and performance analysis.
• Solid understanding of UX principles, user research and customer journey analysis.
• Ability to lead the conversation on CRO and inspire a team of specialists.
• Great communication and stakeholder management skills.
• Structured, data-driven and pragmatic, with a focus on delivering results.
• Fluent in English; Dutch is a plus.