CRO Manager

MediaMarkt Benelux; Rotterdam; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Employee discount

30 vacation days

Discounted fitness memberships

Bike lease program

Job summary

MediaMarkt Benelux is seeking a passionate CRO Manager in Rotterdam. This role focuses on defining and driving the conversion rate optimization strategy across e-commerce platforms and apps. You will lead a team to enhance customer experience and drive measurable growth through data-driven insights.

The ideal candidate has a Bachelor's or Master's degree and over 5 years of experience in CRO roles. Enjoy a fantastic workplace, opportunities for growth, and attractive perks including discounts and vacation days.

Qualifications

• 5+ years of experience in CRO, experimentation, or digital optimization roles.
• Proven track record in driving measurable business impact through testing and optimization.
• Experience leading and developing teams.

Responsibilities

• Define and drive the CRO strategy and experimentation roadmap.
• Identify and prioritize high-impact optimization opportunities.
• Lead, coach, and develop the CRO team.

Skills

CRO strategy development

A/B testing

Stakeholder management

Data-driven decision making

Analytical mindset

Project management

Communication skills

Education

Bachelor’s or Master’s degree in Marketing, Analytics, Data Science, Business, or a related field

Tools

Web analytics tools

Experimentation tools

Job description

We are looking for people who are passionate about technology and eager to provide our customers with the best shopping experience. People who want to make a difference. People like you.

Let's Go!

Your scope of work

As CRO Manager, you will define and drive the conversion rate optimization strategy across our digital ecosystem (3 e-commerce platforms and 2 apps), focusing on measurable growth through experimentation and customer insight. You will own the CRO roadmap across categories and customer journeys, ensuring priorities are customer-driven, commercially aligned, and technically feasible. Together with your team, you continuously identify optimization opportunities across the full funnel to improve conversion, customer experience, and key business KPIs.

You foster a strong experimentation mindset by translating data and customer insights into hypotheses and actionable business cases. In close collaboration with international Tech teams, you ensure the right initiatives are prioritized and delivered. Beyond optimization, you contribute to the broader digital growth agenda and help ensure CRO drives long-term business performance.

Your responsibilities include:

• Define and drive the CRO strategy and experimentation roadmap aligned with business and customer goals
• Identify and prioritize high‑impact optimization opportunities across funnels and customer journeys
• Lead, coach, and develop the CRO team
• Build hypotheses and business cases based on data and customer insight
• Champion a test‑and‑learn and data‑driven culture across the organization
• Align with Tech, UX, SEO, Commercial, Customer Care and international teams on prioritization and delivery
• Oversee A/B testing from ideation to evaluation and scaling of learnings
• Continuously improve key digital journeys across the full funnel
• Track and communicate CRO performance and impact to stakeholders
• Stay up to date with CRO best practices, tools and methodologies

Who are you?

You are full of energy and thrive in a dynamic environment where no two days are the same. Variety in your work and new challenges give you extra drive to spot opportunities and take initiative. With your proactive mindset, you actively contribute to the team, as you believe the best results are achieved together. You switch easily and adapt quickly to what’s needed. Do you recognize yourself in this? Then you’re a perfect fit for MediaMarkt!

• Bachelor’s or Master’s degree in Marketing, Analytics, Data Science, Business, or a related field
• 5+ years of experience in CRO, experimentation, or digital optimization roles in a complex digital environment
• Proven track record in driving measurable business impact through testing, optimization, and data‑driven decision‑making
• Experience leading and developing teams in a fast‑paced, cross‑functional environment
• Strong stakeholder management skills with experience influencing senior and international stakeholders
• Strategic and analytical mindset with strong problem‑solving capabilities
• Able to translate data and customer insights into clear opportunities and actionable improvements
• Solid understanding of user behavior, UX principles, and digital best practices
• Experience working with web analytics and experimentation tools
• Strong communication and presentation skills, with the ability to explain insights and impact at leadership level
• Excellent prioritization and project management skills in complex environments
• Fluent in English; Dutch and/or French is a plus

About us

At MediaMarkt, we love technology and enjoy sharing this passion with others. We have fun in what we do and aim to inspire. Together with over 50,000 colleagues across Europe, we are building the retail experience of the future every day.

What do we offer you?

• An – without exaggeration – fantastic workplace in ‘De Rotterdam’
• Opportunities for personal and professional growth
• Freedom and responsibility to shape your own role and bring ideas to life in a dynamic, opportunity‑rich environment
• The opportunity to grow quickly and develop yourself in many directions
• Attractive perks, such as an employee discount, 30 vacation days, discounted fitness memberships, a bike lease program, and advantages on various insurance products