Instagram Channel Manager

creativefabrica; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

30 work-from-anywhere days

Job summary

Creative Fabrica in Amsterdam HQ is seeking an Instagram Channel Manager to own the account and drive growth in views, reach and engagement. You will publish across Reels, feed posts, carousels, Stories and other formats, developing original concepts around AI and creativity to captivate audiences.

Collaborating with Video Editor, Motion Designers, Graphic Designer and Educational Content Producer, you’ll maintain a high publishing velocity, test formats, and optimize performance using data

Qualifications

• 2+ years of managing and growing Instagram or creator-led channels.
• Deep knowledge of Instagram, Reels, Stories and feed formats.
• Strong short-form storytelling and hooks for high engagement.

Responsibilities

• Own Creative Fabrica's Instagram channel and drive growth in views, reach and engagement.
• Publish across Reels, feed posts, carousels and Stories with high velocity.
• Develop original concepts around AI, creativity and internet culture.
• Identify trends and quickly turn opportunities into content formats.
• Brief and collaborate with video editors, designers and marketers.

Skills

Instagram growth

Channel management

Short-form video

Data-informed decisions

Tools

CapCut

Canva

Adobe Creative Cloud

Job description

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

Creative Fabrica is building a new generation of AI products, and we want Instagram to become one of our largest channels for reaching creators, showcasing what is possible with AI and building a recognizable presence around our products. This is not about maintaining a polished company feed or scheduling corporate posts. We want to build an account that people actively choose to follow because the content is consistently interesting, useful, entertaining or visually exceptional.

As our Instagram Channel Manager, you will own Creative Fabrica's Instagram presence and be responsible for growing its reach, views and audience. You will decide what we publish, develop new formats, identify trends and opportunities, coordinate the creative assets you need and continuously experiment with what works. Reels will be a major part of the role, but you will own the entire Instagram channel: feed content, carousels, Stories, community interaction and new formats as the platform evolves.

You will work closely with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer. You will have significant creative resources available to you, but ultimately you own the performance of the channel. We expect a high publishing and experimentation velocity: the goal is not to make every post perfect, but to continuously create, learn what earns attention, develop winning formats and scale what works.

This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days.

What you will do:

• Own the channel - be accountable for growing Creative Fabrica's Instagram views, reach, engagement and audience, and continuously evolve the content strategy based on performance and platform changes
• Publish across every format - create and publish content across Reels, feed posts, carousels, Stories and other relevant Instagram formats
• Develop original concepts - build content around AI, creativity, new technology, product capabilities and internet culture, with strong hooks that make people watch, share, save or follow
• Catch trends early - identify emerging Instagram trends, formats and creative styles and quickly turn relevant opportunities into content
• Make our products visual - find interesting, surprising and impressive ways to demonstrate what people can create with AI
• Build recurring formats - create series that give people a reason to follow the account and come back
• Direct the creative team - brief and collaborate with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer, and work with Product Marketing to translate major launches into Instagram-native content
• Experiment at high velocity - maintain a high, consistent publishing pace and aggressively test concepts, hooks, formats, visual styles, captions and publishing approaches
• Learn from the data - monitor views, reach, watch time, shares, saves and follows, then quickly create follow-ups and variations around winning posts and formats
• Build an active presence - engage with comments, creators and relevant accounts, identify collaboration opportunities, and keep studying the best-performing accounts inside and outside the AI industry

What you will need:

• 2+ years of channel experience - professionally managing and growing Instagram, social channels or creator-led accounts, with demonstrable organic reach
• Deep Instagram and Reels knowledge - a strong understanding of how content gets discovered and distributed, across Reels, Stories, carousels and feed content
• Short-form craft and visual judgment - a strong grasp of hooks, short-form storytelling, pacing and retention, and a sharp eye for what makes content stand out in a feed
• Independent creative drive - highly creative and constantly generating new ideas and concepts rather than waiting for briefs or a predefined content calendar
• Production and briefing skills - comfortable briefing designers, editors and other creative specialists, with basic content creation and editing skills in tools like CapCut, Canva or Adobe Creative Cloud
• High-output, data-informed mindset - comfortable publishing and experimenting frequently, seeing content fail, using Instagram Insights to make decisions, and