Instagram Channel Manager

Creative Fabrica B.V.; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Lunch provided

Work From Anywhere 30 days per year

Paid vacation 24 days + holidays

Travel allowance

Pension plan

Company events and overseas trips

Job summary

Creative Fabrica is seeking an Instagram Channel Manager to own and grow our Instagram presence from Amsterdam. You will publish across Reels, feeds, carousels and Stories, experiment with formats, and build recurring content series to drive reach and engagement.

You will work with Video Editors, Designers and Content Producers, shaping content that showcases AI capabilities. You will thrive on high-velocity publishing, trend spotting, and data-driven decisions, translating launches into

Qualifications

• 2+ years of channel experience managing and growing Instagram or creator-led accounts.
• Deep knowledge of Instagram and Reels, with proven discovery and distribution impact.
• Strong short-form storytelling, hooks, pacing and retention.
• Independent creative drive and ability to generate ideas without briefs.
• Production and briefing skills for designers and editors (CapCut/Canva/Adobe).
• Data-informed mindset with comfort using Insights to guide decisions.
• Fluent English, both written and spoken, with AI curiosity.

Responsibilities

• Own the Instagram channel and grow views, reach, engagement and audience.
• Publish across Reels, feed posts, carousels, Stories and other formats.
• Develop original concepts around AI, creativity and tech with strong hooks.
• Catch trends early and translate opportunities into content.
• Make products visually compelling to showcase AI capabilities.
• Build recurring formats and series to encourage follows.
• Coordinate with a cross-functional creative team and translate launches.
• Experiment at high velocity and test formats, styles and captions.
• Learn from data and iterate on winning posts.
• Build an active presence by engaging with comments and creators.

Skills

Channel experience

Instagram knowledge

Short-form craft

Creative drive

Briefing skills

Data-informed mindset

AI curiosity

English

Tools

CapCut

Canva

Adobe Creative Cloud

Job description

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

About the role:

Creative Fabrica is building a new generation of AI products, and we want Instagram to become one of our largest channels for reaching creators, showcasing what is possible with AI and building a recognizable presence around our products. This is not about maintaining a polished company feed or scheduling corporate posts. We want to build an account that people actively choose to follow because the content is consistently interesting, useful, entertaining or visually exceptional.

As our Instagram Channel Manager, you will own Creative Fabrica's Instagram presence and be responsible for growing its reach, views and audience. You will decide what we publish, develop new formats, identify trends and opportunities, coordinate the creative assets you need and continuously experiment with what works. Reels will be a major part of the role, but you will own the entire Instagram channel: feed content, carousels, Stories, community interaction and new formats as the platform evolves.

You will work closely with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer. You will have significant creative resources available to you, but ultimately you own the performance of the channel. We expect a high publishing and experimentation velocity: the goal is not to make every post perfect, but to continuously create, learn what earns attention, develop winning formats and scale what works.

This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days.

What you will do:

• Own the channel - be accountable for growing Creative Fabrica's Instagram views, reach, engagement and audience, and continuously evolve the content strategy based on performance and platform changes
• Publish across every format - create and publish content across Reels, feed posts, carousels, Stories and other relevant Instagram formats
• Develop original concepts - build content around AI, creativity, new technology, product capabilities and internet culture, with strong hooks that make people watch, share, save or follow
• Catch trends early - identify emerging Instagram trends, formats and creative styles and quickly turn relevant opportunities into content
• Make our products visual - find interesting, surprising and impressive ways to demonstrate what people can create with AI
• Build recurring formats - create series that give people a reason to follow the account and come back
• Direct the creative team - brief and collaborate with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer, and work with Product Marketing to translate major launches into Instagram-native content
• Experiment at high velocity - maintain a high, consistent publishing pace and aggressively test concepts, hooks, formats, visual styles, captions and publishing approaches
• Learn from the data - monitor view, reach, watch time, shares, saves and follows, then quickly create follow-ups and variations around winning posts and formats
• Build an active presence - engage with comments, creators and relevant accounts, identify collaboration opportunities, and keep studying the best-performing accounts inside and outside the AI industry

What you will need:

• 2+ years of channel experience - professionally managing and growing Instagram, social channels or creator-led accounts, with demonstrable organic reach
• Deep Instagram and Reels knowledge - a strong understanding of how content gets discovered and distributed, across Reels, Stories, carousels and feed content
• Short-form craft and visual judgment - a strong grasp of hooks, short-form storytelling, pacing and retention, and a sharp eye for what makes content stand out in a feed
• Independent creative drive - highly creative and constantly generating new ideas and concepts rather than waiting for briefs or a predefined content calendar
• Production and briefing skills - comfortable briefing designers, editors and other creative specialists, with basic content creation and editing skills in tools like CapCut, Canva or Adobe Creative Cloud
• High-output, data-informed mindset - comfortable publishing and experimenting frequently, seeing content fail, using Instagram Insights to make decisions, and aggressively building on what works
• AI curiosity and excellent English - a strong interest in AI, willingness to constantly experiment with new AI products and creative tools, and excellent written and spoken English

Nice to have:

• A growth track record - you've personally grown an Instagram account from an early stage, ideally with Reels reaching 100K+ or 1M+ organic views, or have an existing creator portfolio
• Format and copy strength - experience building recurring social formats or recognizable content series, plus strong copywriting and caption-writing skills
• AI and multi-platform content - experience creating content around AI, technology or creative tools, using generative AI for ideation and production, or working with TikTok or YouTube Shorts
• Creator-brand experience - you've built a brand account that behaves more like a creator/media account than a corporate one, worked with creators and influencers, or thrived in a fast-moving, high-output environment

We would also like to offer you:

• Lunch: On days you work in the office a warm fresh lunch will be provided for you.
• 30 days Work From Anywhere Benefit per year.
• 24 days of paid vacation per year + public holidays.
• Travel Allowance, if you live more than 10 KM from the office (in the form of an NS card).
• Company pension plan.
• Company events and overseas trips!

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.