Innovation-Driven Marketing & Consumer Experience Lead

Adams Multilingual Recruitment; Wageningen; On-site; EUR 70,000 - 90,000; Full time

Job summary

Adams Multilingual Recruitment in Wageningen partners with a fast-growing Asian FMCG brand to appoint a Marketing & Consumer Experience Manager who can turn consumer insight into commercial innovation. You will lead consumer-led innovation from insight through to commercialization, build strong cross-functional partnerships, and translate brand strategies into tangible product and sensory opportunities.

You’ll drive consumer experience superiority, manage stakeholder relationships, and help

Qualifications

• 4 to 7 years in Marketing, Consumer Experience, Insights, Innovation or Sensory Science in food FMCG.
• Strong grasp of consumer behaviour, brand strategy and digital marketing.
• Solid qualitative and quantitative research skills; turning insights into action.
• Ability to connect marketing thinking with R&D and technical realities; strong storytelling.

Responsibilities

• Build compelling business cases for innovation with ROI projections.
• Generate consumer-led innovation that's regionally relevant.
• Translate consumer needs into tangible innovation opportunities with Marketing Insights.
• Design consumer and sensory research aligned to milestones with external agencies.
• Lead consumer co-creation, concept development, testing and validation.
• Drive consumer experience superiority across current and future innovations.
• Build cross-functional partnerships across Marketing, R&D, Insights, Innovation and Commercial.

Skills

Marketing experience

Consumer insights

Brand strategy

Digital marketing

Stakeholder management

Storytelling

Job description

Adams Multilingual Recruitment in Wageningen partners with a fast-growing Asian FMCG brand to appoint a Marketing & Consumer Experience Manager who can turn consumer insight into commercial innovation. You will lead consumer-led innovation from insight through to commercialization, build strong cross-functional partnerships, and translate brand strategies into tangible product and sensory opportunities.

You’ll drive consumer experience superiority, manage stakeholder relationships, and help