Marketing & Consumer Experience Manager | Food | Innovation

Adams Multilingual Recruitment; Wageningen; On-site; EUR 70,000 - 90,000; Full time

Job summary

Adams Multilingual Recruitment in Wageningen partners with a fast-growing Asian FMCG brand to appoint a Marketing & Consumer Experience Manager who can turn consumer insight into commercial innovation. You will lead consumer-led innovation from insight through to commercialization, build strong cross-functional partnerships, and translate brand strategies into tangible product and sensory opportunities.

You’ll drive consumer experience superiority, manage stakeholder relationships, and help

Qualifications

• 4 to 7 years in Marketing, Consumer Experience, Insights, Innovation or Sensory Science in food FMCG.
• Strong grasp of consumer behaviour, brand strategy and digital marketing.
• Solid qualitative and quantitative research skills; turning insights into action.
• Ability to connect marketing thinking with R&D and technical realities; strong storytelling.

Responsibilities

• Build compelling business cases for innovation with ROI projections.
• Generate consumer-led innovation that's regionally relevant.
• Translate consumer needs into tangible innovation opportunities with Marketing Insights.
• Design consumer and sensory research aligned to milestones with external agencies.
• Lead consumer co-creation, concept development, testing and validation.
• Drive consumer experience superiority across current and future innovations.
• Build cross-functional partnerships across Marketing, R&D, Insights, Innovation and Commercial.

Skills

Marketing experience

Consumer insights

Brand strategy

Digital marketing

Stakeholder management

Storytelling

Job description

Are you a marketer who loves turning consumer insight into products people can’t stop talking about?

We’re partnering with a fast-growing Asian food FMCG brand to find a Marketing & Consumer Experience Manager for their team in Wageningen, right in the heart of Food Valley. This role is part of the R&D team - We're looking for an experienced Marketer with a passion for innovation who brings commercial expertise to the team. As an independent contributor, you’ll take an innovation from the first consumer insight through to commercialisation.

What you’ll do:

• Build compelling business cases for innovation, combining consumer opportunity, market attractiveness, brand fit, competitive context, investment needs and expected financial returns. Partner with Finance and Commercial teams to develop volume, revenue, margin and ROI assumptions and assess innovation attractiveness
• Generate strong Consumer-led innovation that is regionally relevant, defining consumer learning agendas and evidence needed from concept through commercialization
• Translate consumer needs, behaviours, trends, market and category opportunities into tangible Innovation opportunities and priorities in collaboration with Marketing Insights
• Design and deliver consumer and sensory research aligned to key business decisions and development milestones in partnership with external agencies. Partner with R&D to translate consumer and marketing needs into product, sensory and packaging design principles
• Lead consumer co-creation, concept development, product testing, and validation. Understand and integrate all aspects of sensory and consumer experience into the projects from the start
• Drive consumer experience superiority across existing and future innovations.
• Build strong cross-functional partnerships across Marketing, R&D, Insights, Innovation and Commercial teams.

What they’re looking for:

• 4 to 7 years in Marketing, Consumer Experience, Insights, Innovation or Sensory Science in food FMCG
• A strong grasp of consumer behaviour, brand strategy and digital and social media marketing
• Solid qualitative and quantitative research skills, and a habit of turning insights into action
• The ability to connect marketing thinking with R&D and technical realities
• Strong storytelling and stakeholder management, plus a real passion for food and brands

What’s in it for you:

• The chance to help shape European innovation for a globally loved food brand
• A small, growing team where your work is visible from day one
• A dynamic, multicultural working environment
• A competitive salary and benefits package
• Real room for professional growth
• 1-year direct contract with our client, with an intention for a long-term hire