Senior Specialist, Paid Social

s360 A/S; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working in Amsterdam

Health insurance covered

8% holiday allowance

5% pension add-on

NS Business Card

25 vacation days

Job summary

s360 A/S in Amsterdam is seeking a Senior Paid Social Specialist to own campaigns from day one, shape strategy, execute plans, and optimize for measurable impact. You will lead a portfolio of clients, collaborate with senior leadership, and mentor junior team members in a fast-growing, international consultancy.

You’ll work across LinkedIn, Meta Ads Manager, TikTok, Snapchat, and Pinterest, with a strong emphasis on data-driven decisions, growth opportunities, and high-quality delivery in a

Qualifications

• Paid Social expertise: 4-6 years in Paid Social, ideally agency or complex in-house setup, with proven experience defining platforms, budgets and KPIs for large scale media campaigns.
• Platform proficiency: proficient with Meta Business Manager, TikTok, Snapchat, and Pinterest; Smartly experience a plus.
• Clear communication: strong ability to communicate with clients with a clear, engaging style and deliver well-structured information.
• Growth mindset: curious about new platforms, tools and strategies to create value for clients and contribute to new business pitches.
• Language proficiency: strong professional communication skills in Dutch and English.

Responsibilities

• Lead Paid Social strategy for a portfolio of clients, aligning activities with commercial objectives and creating/execiting roadmaps.
• Oversee daily campaign execution, budget allocation, pacing, creative testing and platform optimization across multiple platforms.
• Monitor performance, run A/B tests, lift studies, and produce weekly insights, monthly reports, and quarterly deep dives.
• Collaborate with Paid Social leadership, mentor junior specialists, and help elevate campaign execution quality.

Skills

Paid Social

Client management

Mentorship

Strategic thinking

Tools

Meta Business Manager

TikTok

Snapchat

Pinterest

Smartly

Job description

Ready to turn strong paid social setups, clear direction, and sharp commercial judgment into results that clients can see in their business?

Our Dutch office is looking for a new colleague with agency experience in Paid Social, ready to lead clients and share their knowledge to help strengthen the team internally.

Play a key role in our next chapter of growth

As a Senior Paid Social Specialist, you will own your campaigns from day one, shaping strategy, executing, and continuously optimizing to drive real, measurable impact.

To give you a clear picture of where you’ll spend your time, the role is built around these core responsibilities:

• Strategy Development & Execution: Lead Paid Social strategy for a portfolio of clients, ensuring all activities align with commercial objectives. You will create and execute channel plans and Paid Social roadmaps that directly contribute to business growth.

• Campaign Management: Oversee the daily execution of campaigns, from budget allocation and pacing to creative testing and platform optimization. You will manage multiple platforms, particularly LinkedIn and Meta Ads Manager, ensuring high-quality, data-driven decisions are made.

• Optimization & Reporting: Regularly monitor performance, run A/B tests, Lift Studies and refine campaigns based on real-time data, platform trends, and industry shifts. You’ll also be responsible for Weekly Insights, Monthly Reports, and Quarterly Deep Dives to improve performance.

• Collaboration & Mentorship: Work closely with Paid Social leadership to help define the vision and roadmap for our product. You will share your expertise with the team, mentor junior specialists, and help elevate the quality of campaign execution.

A strategic specialist with a consultative mindset

We are looking for a senior specialist who combines technical expertise with a consultative mindset. You should be comfortable working independently and taking responsibility for the quality and impact of your deliveries. You can probably recognise the following about yourself:

• Paid Social Expertise: You have 4-6 years of experience with Paid Social, ideally from an agency or a complex in house setup, and proven experience defining platforms, budgets, and KPIs for large scale media campaigns.

• Platform Proficiency: You are proficient with tools such as Meta Business Manager, TikTok, Snapchat, and Pinterest. It's a plus if you've worked with Smartly before.

• Clear Communication: You thrive in front of clients, combining a clear and engaging communication style with the ability to deliver well structured and insightful information.

• Growth mindset: You have a natural curiosity for staying ahead of new platforms, tools, and strategies that create value for clients. You can easily identify growth opportunities, presenting strategic recommendations and contributing to new business pitches is a part of your track record.

• Language Proficiency: You have strong professional communication skills in Dutch and English.

Join our Paid Social team in Amsterdam

In our Amsterdam office, you’ll be part of a team made up of specialists across various digital marketing areas like Paid Social, Paid Search, SEO, and Content This means you’ll be surrounded by experts every day, creating an inspiring environment where knowledge-sharing is at the heart of what we do. We believe great people deserve great flexibility and support. That's why we offer:

• Hybrid working in our office at Leidseplein, Amsterdam, based on a schedule that suits you.

• 25 vacation days based on a 40 hour contract.

• 8% holiday allowance, paid monthly.

• An additional 5% in pension pay on top of your gross salary, paid monthly.

• Health insurance covered by us.

• Free-commutes with an NS Business Card.

What it's like working at s360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long-term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.

• Top-tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.

• Growth journey: Join one of the fastest-growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.

• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.

• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.

• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.

We look forward to hearing from you!

Any relocation after employment will not be sponsored.