Influencer Marketing Lead: Growth & Activation (Remote)

Content Creators; Netherlands; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

Employee discounts

Subsidy for E-gym Wellpass

Workation

Corporate benefits

28 days vacation

Job summary

The Quality Group (TQG) is seeking a strategic, data-driven Head of Influencer Marketing for its ESN unit in the Netherlands. You will own the influencer strategy, scale creator relationships, and ensure campaigns are planned, executed, and evaluated with hard data.

You will lead the team operationally and strategically, drive new customer acquisition, and partner with cross-functional teams to optimize revenue growth through influencer activations and product launches.

Qualifications

• Proven experience in social media marketing, influencer marketing, or performance marketing.
• Strong understanding of KPIs, revenue management, and data-driven decision-making.
• Ability to translate reportings and analytics into concrete actions.
• Leadership experience and hands-on implementation mindset.

Responsibilities

• Direct and control all relevant KPIs and processes in Influencer Marketing.
• Analyze and optimize revenue development through influence.
• Drive new customer acquisition via influencer marketing.
• Identify growth potential in the Netherlands.
• Manage and develop key influencer relationships.
• Ensure influencers are activated and integrated with product and campaigns.
• Develop creative ideas for launches and activations.
• Lead cross-functional campaign planning and ensure timely information flow.
• Evaluate campaigns with data-driven insights and derive optimization measures.
• Lead the team with clarity, empathy, and results focus.
• Monitor team satisfaction and development.
• Collaborate with Insights, Webshop, HR, Budgeting, and Campaign Planning.

Skills

Social media marketing

Influencer marketing

Performance marketing

KPI literacy

Data-driven decision making

Stakeholder collaboration

Leadership

English and Dutch fluency

Job description

The Quality Group (TQG) is seeking a strategic, data-driven Head of Influencer Marketing for its ESN unit in the Netherlands. You will own the influencer strategy, scale creator relationships, and ensure campaigns are planned, executed, and evaluated with hard data.

You will lead the team operationally and strategically, drive new customer acquisition, and partner with cross-functional teams to optimize revenue growth through influencer activations and product launches.