Head of Influencer Marketing (gn) - Netherlands

The Quality Group; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

Employee discounts

Wellness subsidy

Workation

28 days vacation

Job summary

The Quality Group (TQG) is seeking a strategic, data-driven Head of Influencer Marketing to lead and scale our influencer activities in the Netherlands. You will own revenue growth, new customer acquisition, and cross-functional collaboration to drive activations and campaigns.

Lead and develop the influencer team, nurture key relationships, and translate analytics into concrete action. This role blends strategic steering with hands-on execution in a hybrid NL setup.

Qualifications

• Proven experience in social media marketing, influencer marketing, or performance marketing.
• Strong understanding of KPIs, revenue management, and data-driven decision-making.
• Ability to read, interpret, and translate reportings and analytics into action items.
• Bridge strategy and execution with hands-on implementation.
• Deep understanding of building and scaling influencer relationships.
• Creative campaigns, product launches, and social media activations.
• Structured work ethic with reliable, timely communication.
• Experience leading or managing teams.
• Clear, appreciative, solution-oriented leadership style.
• Strong collaboration with diverse stakeholders.
• Identify market opportunities and turn them into growth strategies.
• Fluent in English and Dutch.

Responsibilities

• Direct and control all KPIs and processes in Influencer Marketing.
• Analyze and optimize revenue development through influence.
• Drive new customer acquisition via influencer marketing.
• Identify growth potential in the Netherlands.
• Manage and develop key influencer relationships.
• Activate influencers regularly with strategic integration.
• Develop creative ideas for launches and activations.
• Ensure alignment between product, promotion, content, and influencer comms.
• Lead campaign planning with cross-functional teams and ensure timely info flow.
• Evaluate campaigns using data-driven insights and implement optimizations.
• Lead with clarity, empathy, and results focus; monitor team motivation.
• Collaborate with Insights, Webshop, HR, Budgeting, and Campaign Planning.

Skills

Influencer marketing

Social media marketing

Performance marketing

Data-driven decision-making

KPI management

Team leadership

Growth strategy

English & Dutch bilingual

Job description

Start: asap | Level: Head of | Location: Netherlands, hybrid, remote | Full-time (40h/Week)

For our Influencer Marketing at ESN unit, we are looking for a strategically strong, data-driven, and creative leader. In this role, you will take ownership of steering and scaling our influencer marketing, with a clear focus on revenue growth, new customer acquisition, creative activations, and tapping into new markets.

You will lead the team both operationally and strategically, scale existing creator relationships, and ensure that launches, activations, and campaigns are seamlessly planned, creatively executed, and evaluated based on hard data.

Your mission

• Direct and control all relevant KPIs and processes in Influencer Marketing
• Analyze and optimize revenue development through influence
• Actively drive new customer acquisition via influencer marketing
• Identify growth potential in the Netherlands
• Manage and develop key influencer relationships
• Ensure key influencers are regularly activated, motivated, and strategically integrated
• Develop creative ideas for launches, promotions, and influencer activations
• Ensure strong alignment between product, promotion, content, and influencer communication
• Lead campaign planning alongside relevant cross-functional teams and guarantee an accurate, timely flow of information
• Evaluate campaigns, launches, and promotions using data-driven insights and derive concrete optimization measures
• Lead your team with clarity, empathy, and a focus on results
• Actively monitor team satisfaction, motivation, and professional development
• Work closely with internal stakeholders across Insights, Webshop, HR, Budgeting, and Campaign Planning

Your Experience & Skills

• Proven experience in social media marketing, influencer marketing, or performance marketing
• Strong understanding of KPIs, revenue management, and data-driven decision-making
• Ability to confidently read, interpret, and translate reportings and analytics into concrete action items
• Mindset that bridges strategy and execution, with a passion for hands-on implementation
• Deep understanding of how to build, nurture, and scale strong influencer relationships
• Sharp instinct for creative campaigns, product launches, and social media activations
• Highly structured work ethic to ensure reliable, complete, and timely communication
• Experience leading or functionally managing teams
• Clear, appreciative, and solution-oriented leadership style
• Solid grasp of team dynamics with a high priority on team satisfaction
• Strong communication skills and the ability to collaborate confidently with diverse stakeholders
• Capacity to identify market opportunities and turn them into actionable growth strategies
• Fluent in English and Dutch

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• Corporate benefits28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG's vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us - The Quality Group - nice to meet you! Now it's your turn!

We look forward to your application!

Regardless of gender, age, background, or identity - what matters to us is who you are and what you bring to the table.

Join our team and grow with us!