Influencer Marketing Growth Lead (Remote)

The Quality Group; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

Employee discounts

Wellness subsidy

Workation

28 days vacation

Job summary

The Quality Group (TQG) is seeking a strategic, data-driven Head of Influencer Marketing to lead and scale our influencer activities in the Netherlands. You will own revenue growth, new customer acquisition, and cross-functional collaboration to drive activations and campaigns.

Lead and develop the influencer team, nurture key relationships, and translate analytics into concrete action. This role blends strategic steering with hands-on execution in a hybrid NL setup.

Qualifications

• Proven experience in social media marketing, influencer marketing, or performance marketing.
• Strong understanding of KPIs, revenue management, and data-driven decision-making.
• Ability to read, interpret, and translate reportings and analytics into action items.
• Bridge strategy and execution with hands-on implementation.
• Deep understanding of building and scaling influencer relationships.
• Creative campaigns, product launches, and social media activations.
• Structured work ethic with reliable, timely communication.
• Experience leading or managing teams.
• Clear, appreciative, solution-oriented leadership style.
• Strong collaboration with diverse stakeholders.
• Identify market opportunities and turn them into growth strategies.
• Fluent in English and Dutch.

Responsibilities

• Direct and control all KPIs and processes in Influencer Marketing.
• Analyze and optimize revenue development through influence.
• Drive new customer acquisition via influencer marketing.
• Identify growth potential in the Netherlands.
• Manage and develop key influencer relationships.
• Activate influencers regularly with strategic integration.
• Develop creative ideas for launches and activations.
• Ensure alignment between product, promotion, content, and influencer comms.
• Lead campaign planning with cross-functional teams and ensure timely info flow.
• Evaluate campaigns using data-driven insights and implement optimizations.
• Lead with clarity, empathy, and results focus; monitor team motivation.
• Collaborate with Insights, Webshop, HR, Budgeting, and Campaign Planning.

Skills

Influencer marketing

Social media marketing

Performance marketing

Data-driven decision-making

KPI management

Team leadership

Growth strategy

English & Dutch bilingual

Job description

The Quality Group (TQG) is seeking a strategic, data-driven Head of Influencer Marketing to lead and scale our influencer activities in the Netherlands. You will own revenue growth, new customer acquisition, and cross-functional collaboration to drive activations and campaigns.

Lead and develop the influencer team, nurture key relationships, and translate analytics into concrete action. This role blends strategic steering with hands-on execution in a hybrid NL setup.