Hybrid Performance Marketing Lead – Hospitality Growth

PPHE Hotel Group; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + bonus

Discounted hotel stays across PPHE

Food & beverage discounts

Employee Assistance Programme

Wellbeing programme

Learning and development opportunities

Hybrid working opportunities

International career opportunities

Collaborative team environment

Job summary

PPHE Hotel Group is seeking a Performance Marketing Manager to lead paid media strategy across multiple brands and markets. You will drive direct bookings and revenue with hands-on expertise in search, social, metasearch, programmatic, and affiliate channels.

The role includes leading a team, collaborating with cross-functional teams, and identifying new opportunities to keep PPHE at the forefront of digital marketing in hospitality.

Qualifications

• Proven experience in Performance Marketing, Digital Marketing, or Paid Media.
• Experience managing budgets, agencies, and multiple campaigns across markets/brands.
• Strong analytical mindset with ability to translate data into commercial recommendations.
• Experience managing and developing direct reports.

Responsibilities

• Develop and execute the performance marketing strategy across the portfolio, driving direct bookings and revenue.
• Lead multi-channel campaigns across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing.
• Drive continuous optimisation through testing, automation, audience segmentation, and CRO.
• Own performance reporting and transform data into actionable insights for stakeholders.
• Manage and develop a team of three Performance Marketing Executives.
• Lead relationships with external agencies to optimise budgets and results.
• Collaborate with Brand, Content, CRM, Revenue, and Regional Marketing teams for integrated campaigns.
• Work with web teams to optimise landing pages for conversion.
• Identify new opportunities and emerging platforms to stay ahead of competition.
• Support hotel, restaurant, and events performance through targeted digital activity.

Skills

Performance marketing

Digital marketing

Paid media

Budget management

Agency management

Data analysis

Stakeholder management

Team leadership

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tagging & measurement

Job description

PPHE Hotel Group is seeking a Performance Marketing Manager to lead paid media strategy across multiple brands and markets. You will drive direct bookings and revenue with hands-on expertise in search, social, metasearch, programmatic, and affiliate channels.

The role includes leading a team, collaborating with cross-functional teams, and identifying new opportunities to keep PPHE at the forefront of digital marketing in hospitality.