Hybrid Brand Marketing Intern: Shape Iconic Brands

PepsiCo Inc.; Utrecht; Hybrid; EUR 5,200 - 7,100; Full time

Benefits offered by this job

550€/month internship

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo Inc. is offering a winter internship in Utrecht for near-graduates in business or marketing. You will support Doritos and Portfolio Transformation teams, help build tomorrow’s portfolio, and coordinate with external agencies.

The role includes managing marketing projects, timelines, and cross‑functional collaboration to launch new products. The program provides mentorship, practical marketing experience, and a community of peers.

Qualifications

• You can think outside the box and approach projects in a creative way.
• You can bring ideas to life through effective communication and teamwork.
• You are confident in taking initiative and starting our own projects, while remaining organized throughout the process and maintaining a results‑oriented mindset.
• You are sociable and proactive, with a hands‑on and positive attitude.
• You have a genuine interest in the food and FMCG industry and enjoy keeping up to date with the latest developments in the world of digitalization.
• You are fluent in English and Dutch; a good knowledge of French is a plus.
• You are currently studying or have recently graduated (max. 3 months post‑graduation), with a focus on business or marketing
• Are able to work from our Utrecht office at least three days per week.

Responsibilities

• Have you ever wondered how new products come to market? In this exciting role, you will support the Doritos and Portfolio Transformation teams in building tomorrow’s portfolio and play an important role in ensuring that new products are ready to launch!
• You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
• You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
• You will plan projects effectively and manage cross-functional stakeholders to ensure successful collaboration and execution.
• After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.
• In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

Skills

Creative thinking

Communication

Teamwork

Initiative

Organized

FMCG interest

English & Dutch fluency

French a plus

Recent grad

Education

Business or Marketing focus

Job description

PepsiCo Inc. is offering a winter internship in Utrecht for near-graduates in business or marketing. You will support Doritos and Portfolio Transformation teams, help build tomorrow’s portfolio, and coordinate with external agencies.

The role includes managing marketing projects, timelines, and cross‑functional collaboration to launch new products. The program provides mentorship, practical marketing experience, and a community of peers.