Home Appliances Sales Manager

Midea Europe; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Startup atmosphere

Autonomy

Training opportunities

European rotations

Job summary

Midea Europe in Amsterdam is seeking an energetic Sales Manager to drive the MDA & SDA home appliance business in Benelux. You will develop and manage relationships with key retailers, translate market insights into action, and work closely with the Head of Sales, Benelux to achieve growth.

Based in Amsterdam, you will lead demand planning, negotiate favorable terms, and organize participation in trade shows and retail events.

Qualifications

• Minimum 8 years' sales and key account management experience in home appliances.
• Fluency in English and Dutch is required.
• Bachelor’s degree in Business or Engineering preferred.
• Strong negotiation and relationship-building skills.
• Ability to analyze data and present insights to stakeholders.

Responsibilities

• Develop and execute sales strategies for Benelux across Midea and Teka.
• Strengthen retailer relationships and maximize sales opportunities.
• Lead demand planning aligned with brand objectives.
• Negotiate win-win agreements with partners.
• Analyze market data and translate into actionable opportunities.
• Represent the brand at trade shows and retailer events.

Skills

Sales management

Key account management

Negotiation

Forecasting & planning

Team collaboration

Education

Bachelor's degree in Business or Engineering

Job description

Job Type: Permanent Employment, Full Time

Reporting Line: Head of Sales, Benelux

Languages Required: English and Dutch (Must)

ABOUT MIDEA GROUP

Midea Group is a publicly listed Global Fortune 500 company and is the world’s leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.

• Global Fortune 500 #246 in 2025

ABOUT MIDEA EUROPE

Midea's commitment to Europe goes beyond expanding its market reach. It’s also building a sustainable and innovative presence in the Europe market through localized operations, technological advancements, and an emphasis on energy-efficient solutions. CLICK VIDEOS HERE and some key M&A activities in the region (e.g. Teka, KUKA and ARBONIA climate).

ABOUT MIDEA NETHERLANDS

• Midea Electrics Netherlands B.V. is located at Mercuriusplein 1, 2132 HA Hoofddorp,The Netherlands.
• We deliver leading MDA and SDA consumer electronics alongside comprehensive HVAC solutions.

ABOUT THE ROLE

For the further expansion of the MDA&SDA home Appliance in Benelux, Midea is looking for an energetic and experienced sales manager for retail channel. The role is to develop and manage the business with key retailers in Benelux to build strong relationships and maximize sales opportunities with sustainable growth.

KEY RESPONSIBILITIES

• Develop and execute sales strategies that exceed revenue and margin targets for Midea and Teka across the Benelux.
• Elevate brand visibility in the Benelux market by planning and executing online, in-store, and off-page initiatives that drive performance.
• Ensure accurate demand planning aligned with brand and corporate objectives.
• Negotiate win-win agreements for Midea and customers.
• Translate market and sell-out data into actionable business opportunities.
• Organize and lead participation in trade shows and retail events.

KEY REQUIREMENTS

• Minimum 8 years’ experience in sales and key account management in the home appliance industry;
• Performance-driven with a winning mindset; proven track record in building and leveraging robust sales and distribution networks;
• Drive business growth by executing strategies to open new channels and acquire customers;
• Achieve budget and sales targets through effective negotiation, securing the best outcomes for Midea and its customers;
• Collaborate closely with the PM team to meet project requirements and capitalize on opportunities;
• Interpret technical designs and translate them into practical product solutions;
• Bachelor’s degree in Business or Engineering preferred;
• Fluency in English and Dutch;
• Highly collaborative, self-aware, and resilient;
• Strong understanding of channel structures and the home appliance market;
• Ability to build, analyze, and present sales reports to internal and external stakeholders.

WHAT WE OFFER

• Enjoy the startup atmosphere with great autonomy to drive the business growth for Benelux;
• Competitive, country-specific employee compensation tailored to local markets;
• Join a global company committed to invest in green products and AI technologies;
• Based in Amsterdam, a strategic location for Midea Europe’s expansion, with exceptional opportunities for professional growth；
• Access structured international training, European rotation opportunities, and sponsorship for professional qualifications.

Midea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.