Head of Brand & Content Strategy

Insify; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Pension plan

Hybrid work — two days from home per2

25 holidays days per year

Company Macbook

Job summary

Insify is seeking a Head of Brand to own how the company shows up in the world across markets. You will shape brand strategy, positioning, and voice, guiding writers, designers, and content managers to translate strategy into high-impact work that moves metrics like unaided awareness and organic demand.

You will partner with management, Growth, Product, Ops and Design to drive brand health, campaigns, and external agency relationships, ensuring every initiative reflects our bold,

Qualifications

• 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast.
• Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts
• Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface
• Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around
• Have taste and audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships
• Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix
• Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask
• Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour
• Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality

Responsibilities

• Set the brand strategy: positioning, narrative, and voice across all markets
• Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing
• Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision
• Own brand health metrics (unaided awareness, consideration, perception) and report on them
• Shape how Insify shows up across every surface: site, ads, product, claims comms, office
• Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors
• Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip
• Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships
• Partner on positioning and messaging that actually converts
• Build the rituals that keep the brand sharp as we hire

Skills

Brand leadership

Brand strategy

Team leadership

Product fluency

Job description

Insify is seeking a Head of Brand to own how the company shows up in the world across markets. You will shape brand strategy, positioning, and voice, guiding writers, designers, and content managers to translate strategy into high-impact work that moves metrics like unaided awareness and organic demand.

You will partner with management, Growth, Product, Ops and Design to drive brand health, campaigns, and external agency relationships, ensuring every initiative reflects our bold,