Brand & Marketing Lead Build distinctive brands through clear positioning, compelling stories and consistent experiences.

Everest Commerce Group; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Everest Commerce Group in Amsterdam seeks a senior brand marketer to translate customer insights into a clear brand direction. You will lead cross-functional teams across marketing and creative to connect long-term brand building with everyday campaigns and commercial outcomes.

You will shape messaging, creative direction and coordinated campaigns across content, paid media and lifecycle marketing while evaluating responses to refine brand decisions.

Qualifications

• Experience leading brand strategy for a product-led business.
• Ability to translate customer insight into clear brand direction.
• Proven track record shaping integrated marketing campaigns across channels.

Responsibilities

• Develop brand positioning, messaging and creative direction grounded in customer insight.
• Shape coordinated campaigns across content, paid media, lifecycle marketing and commerce.
• Collaborate with designers, creators and operating teams to deliver a consistent brand experience.
• Evaluate customer response and commercial outcomes, translating learnings into stronger brand decisions.

Skills

Brand positioning

Messaging

Creative direction

Campaign management

Cross-functional collaboration

Job description

Build distinctive brands through clear positioning, compelling stories and consistent experiences.

Strong brands begin with a deep understanding of their products and customers. You will help translate that understanding into a clear brand direction, working closely with commercial and creative teams to connect long-term brand building with everyday marketing.

What you will build

• Develop brand positioning, messaging and creative direction grounded in customer insight.
• Shape coordinated campaigns across content, paid media, lifecycle marketing and commerce.
• Work with designers, creators and operating teams to deliver a consistent brand experience.
• Evaluate customer response and commercial outcomes, and turn learning into stronger brand decisions.

What you bring

• Experience developing a brand or leading integrated marketing for a product-led business.
• Strong judgment in positioning, storytelling and creative quality, supported by examples of your work.
• The ability to collaborate across creative and commercial disciplines and connect brand decisions to business outcomes.

The opportunity

Help brands retain what makes them distinctive while building their next chapter, connecting creative direction with lasting commercial value.