Head of Brand

WINK; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

6% pension plan

Relocation package

€2,500 personal development budget

Daily catered lunches

Massages at HQ

Job summary

WINK, an Amsterdam‑based experiential agency, seeks a Head of Brand to shape positioning, vision and the international profile while driving growth.

You will lead the Brand team, own content, PR, campaigns and brand storytelling, and collaborate across departments to ensure a consistentWINK experience.

This is a full-time role reporting to the Chief Business Officer; English fluent is essential, Dutch is a plus; relocation support is available.

Qualifications

• Experience leading brand, PR and communications, ideally in a creative/agency environment.
• Strong editorial instinct and storytelling ability.
• Digital fluency and comfort with project-management platforms.

Responsibilities

• Lead Brand team and define long-term brand strategy and governance.
• Oversee content, editorial strategy, credentials, case studies and pitch materials.
• Drive cross-functional collaboration and ensure consistent brand experience across channels.

Skills

Brand leadership

Content strategy

Project management

Analytics tools

English fluent

Tools

Social monitoring

AI workflows

Job description

We have both eyes open on the hunt for a hyper hands-on Head of Brand to shape how WINK shows up in the world and strengthen our position as a strategic experiential agency with international ambition.

The role, position and context

• This is a key leadership role with the remit to shape what brand means for WINK over the coming years: its positioning, long-term vision, international profile and the way marketing and communications contribute to growth
• You lead the Brand team, currently consisting of a Senior Brand Manager, Junior Brand Manager and Video Editor, supplemented by freelance specialists where relevant
• WINK is a growing organisation with international ambition, so this is a role for someone who wants to build something rather than simply maintain it
• You build bridges between departments and work closely with leadership, creative teams, Business Directors and external partners
• You own how WINK shows up in the world and act as the guardian of our identity, values, tone of voice and creative principles
• This is a full-time, Amsterdam-based position reporting to the Chief Business Officer

As Head of Brand, you’ll keep the magic alive by:

• Content capability and quality: Supporting Commercial and Client Services with capability decks, credentials, case studies and pitch material; owning WINK’s content database and editorial strategy; setting the direction for the website, social media, newsletters and thought leadership; and ensuring consistent, high-quality execution
• Cross-functional leadership: Translating business priorities into brand initiatives that support growth and culture, facilitating collaboration across departments and ensuring the WINK experience and internal communications remain consistent, aligned and strategically focused
• Team leadership and operations: Leading, coaching and developing the Brand team; setting priorities, objectives and performance standards; and owning department planning, workflows, resource allocation, planning frameworks, asset libraries and messaging guides
• Brand strategy and stewardship: Setting and safeguarding the WINK brand across every touchpoint, ensuring alignment between the brand, business objectives and growth ambitions, and owning a consistent brand narrative as WINK grows internationally
• Partnerships and visibility: Setting the agenda for awards, PR, partnerships, speaking opportunities and thought leadership, while strengthening WINK’s employer brand and managing how the agency is perceived by clients, talent and industry peers
• Brand communication and PR: Working across the agency’s global client portfolio and leading communications and PR strategy for all client and creative output, as well as the agency’s marketing and internal and external communications strategies
• Reputation and industry presence: Building WINK’s reputation internally, within the industry and across the wider market by leveraging the agency’s work, people and culture across media, events, awards and WINK’s interactive platforms
• Performance: Tracking and reporting on brand, content and channel performance and the outcomes of reputation‑building activity, then using those insights to sharpen strategy, formats and output quality
• PR strategy and delivery: Leading campaign launches, providing strategic counsel and managing the Brand team to deliver advertising‑trade coverage around the world
• Budget governance: Owning and managing the annual brand budget, including external partners and suppliers

While we’re looking for out-of-the-box people, there are a few boxes we need you to tick:

• You know how to use social-monitoring and analytics tools to steer performance and are curious about how AI-driven workflows can strengthen the way a Brand team works
• You combine strategic thinking with a hands‑on execution mindset and are as strong on positioning as you are on getting things shipped
• You bring proven experience in brand, PR and communications, ideally within a creative, experiential or agency environment
• You have a sharp editorial instinct, a high level of cultural awareness and the ability to recognise and write a strong story
• You are a storyteller, builder and cultural translator who can turn strategic ambition into compelling brand expression
• You are digitally fluent and work naturally with project‑management and collaboration platforms
• You are structured and can manage multiple priorities without dropping quality
• You are fluent in English; Dutch is an advantage, not a requirement
• You have led a team and know how to build one

Why work when you could WINK? We offer:

• A 6% pension plan and participation in the company’s profit‑sharing program, recognising your contributions to our success and securing your future*
• Based outside the Netherlands? A relocation package is available to support the successful candidate in making a smooth transition to Amsterdam
• A €2,500 personal development budget as part of our WINK Academy program, because WINK has a responsibility to empower you and our collective*
• The opportunity to create globally recognised experiential work for some of the world’s leading brands
• A colourful, international team where creativity, care and collaboration go hand in hand
• Regular massages at our HQ to ensure you’re always feeling good
• Daily catered lunches at our eighth‑floor A’DAM Tower office

We carefully consider every application and therefore sometimes need a little extra time. So, if you don’t hear from us within the first three weeks (or so) of sending your application, it’s okay.

About WINK

Join the party! Our universe is a colourful collective and feel‑good safe haven for everyone who values uniqueness. WINK celebrates life in all its diversity, and it is part of our mission to uphold and encourage accessibility, sustainability and representation in every meaningful way we can. We do this together. No egos. No elbows.