Growth Specialist (Search/SEM)

VELORETTI; Amsterdam; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

8% vacation allowance

25 vacation days

Pension plan

Training budget

Veloretti (e-)bike

Work laptop

Healthy lunch at the office

Job summary

A growing bicycle brand in Amsterdam is seeking a Growth Specialist (Search/SEM) to develop performance marketing strategies focusing on SEO and Google Ads. The ideal candidate has over 3 years of experience in performance marketing, preferably with Amazon/Bol.com, and is fluent in English, with Dutch as an advantage. Attractive benefits include a competitive salary, vacation allowance, and a Veloretti (e-)bike.

Qualifications

• 3+ years of experience in performance marketing, focusing on SEA and SEO.
• Experience with Amazon/Bol.com advertising is a strong plus.
• Fluent in English; proficiency in Dutch advantageous.
• Commercial, analytical, and result‑oriented mindset with ROAS/CPA focus.
• English fluency; Dutch is a plus for marketplace strategies.

Responsibilities

• Develop and execute the performance marketing strategy.
• Lead the Google Ads SEA strategy and ensure maximum ROI.
• Drive organic growth and manage SEO strategies.
• Manage marketplace presence on Amazon and Bol.com.
• Analyze customer acquisition journey with Google Analytics.

Skills

Performance marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Google Ads

Google Analytics

Amazon advertising

Analytical mindset

English proficiency

Dutch proficiency

Tools

Google Ads

Google Analytics (GA4)

Ahrefs

SEMrush

Screaming Frog

SEMrush

Screaming Frog

Job description

Growth Specialist (Search/SEM) | Amsterdam | 40 hours

Since 2012, Veloretti has been designing stylish, functional bicycles from the heart of Amsterdam. What began with a clear mission—to make timeless design accessible—has grown into a familiar sight on the streets of cities all across Europe. Our collection now includes electric models, city bikes, and children's bikes for all ages. At Veloretti, we believe in simplicity, innovation, and the power of good design. For us, cycling is more than just transportation; it’s a lifestyle. Since 2022, we have been part of Pon.Bike, the leading family of bicycle brands worldwide.

The goal

As a Growth Specialist (Search/SEM), you combine deep technical knowledge of Google Ads and SEO platforms with a creative mindset. You are hands‑on in developing and executing our performance marketing strategy, with a clear focus on dominating the search results (SEA & SEO). You have a strong sense of KPIs and business impact, constantly optimizing our paid and organic channels to capture demand and scale our growth.

What you will do

• Google Ads (SEA): You are the owner of our SEA strategy (Search, Shopping, PMax, YouTube). While our agency helps with execution, you determine the course, audit the accounts, and ensure our budget delivers maximum ROI.
• Search Engine Optimization (SEO): You drive organic growth, defining the roadmap for technical SEO and content, steering our external SEO agency and collaborating with internal teams to dominate search rankings.
• Marketplaces (Amazon & Bol): You manage our presence on Amazon.de and Bol.com, from advertising strategies to listing optimization, ensuring Veloretti wins the buy‑box. You work closely with the Category Manager on stock, pricing strategies and account health.
• Analytics: You constantly analyze the customer acquisition journey. Using Google Analytics and other internal tools, you identify leaks in the customer acquisition funnel and propose A/B tests to improve conversion rates of your channels and campaigns.

Who are we looking for?

• Experience: 3+ years in performance marketing, specifically SEA and SEO. Experience with Amazon/Bol.com advertising is a strong plus.
• Tooling: Deep knowledge of Google Ads, Search Console, Google Analytics (GA4), Google Merchant Center, and SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog).
• Mindset: Commercial, analytical, and result‑oriented. You dream in ROAS and CPA.
• Language: Fluent in English. Proficiency in Dutch is a major advantage for our marketplace strategies.

What do we offer you?

At Veloretti, you contribute to a brand that is becoming increasingly visible on the streetscape—and increasingly recognizable in its voice. You will be part of a growing, international team where ideas are taken seriously and there is room to learn—from successes as well as from the process.

What you can expect from us

• A competitive salary.
• 8% vacation allowance.
• 25 vacation days.
• A pension plan.
• A training budget.
• A Veloretti (e-)bike.
• A work laptop.
• Healthy lunch at the office.

Is this something for you?

Are you excited? Great! Let us know who you are and apply with your resume and a short cover letter. Don’t be too formal; we are curious about you. We look forward to your response.

The process

Our application process consists of two rounds: an introductory meeting and a second interview where you present a business case.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Advertising Services

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