Growth Marketing Manager, Amsterdam

Mainerafting; Amsterdam; Hybrid; EUR 70,000 - 98,000; Full time

Job summary

Canva is seeking a Growth Marketing Manager for the Benelux region, with emphasis on the Netherlands. You will translate global growth strategies into local execution, drive user acquisition and engagement across paid and organic channels, and partner with local and global teams to deliver measurable growth results.

The role sits within the Canva Benelux Country Team, offering remote work with strong alignment to the Netherlands and global collaboration across Growth, Brand, and Product teams.

Qualifications

• Experience in growth, performance, or digital marketing in high-growth consumer tech environments.
• Strong expertise across paid media channels (Meta, YouTube, TikTok) and metrics like ROAS, attribution, incrementality, and retention.
• Deep understanding of the Dutch and Benelux digital ecosystem, media landscape, and consumer behavior.
• Fluent or native Dutch with strong English communication.
• Highly analytical with an experimentation mindset and ability to translate data into actionable strategies.
• Thrives in cross-functional environments and can influence stakeholders without direct authority.
• Proactive, ownership-driven, and motivated by delivering measurable growth impact.

Responsibilities

• Drive scalable user acquisition, activation, and engagement across paid and organic channels.
• Build a high-performing growth engine to make Canva more discoverable, accessible, and valuable across the region.
• Work at the intersection of performance marketing, creative experimentation, and local market insight.
• Collaborate with the Benelux Country Team and global partners to deliver measurable business impact.
• Translate global strategies into high-impact local execution.
• Deliver clear, data-driven insights and reporting to inform local and global growth strategies.
• Lead creative experimentation to identify high-performing messaging, formats, and campaigns.

Skills

Growth marketing

Performance marketing

Paid media

Dutch language

English communication

Data analytics

Experimentation

Cross-functional

Stakeholder influence

Job description

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship campus is in Sydney, with campuses and co-working spaces across the globe. For this role, you'll have flexibility to work remotely, with a strong connection to the Benelux market - particularly the Netherlands - and global teams. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What You'd Be Doing In This Role

Marketing at Canva exists to make Canva the most loved brand in the world—and International is one of our biggest growth drivers. Benelux, with a strong focus on the Netherlands, is one of our fastest-growing and highest-potential markets, with a digitally native population and a rapidly evolving creator and digital education ecosystem.

To unlock the next phase of growth, we're looking for a Growth Marketing Manager who can translate global strategies into high-impact local execution.

In this role, you'll drive scalable user acquisition, activation, and engagement across paid and organic channels—building a high-performing growth engine and making Canva more discoverable, accessible, and valuable to millions of users across the region.

You'll sit at the intersection of performance marketing, creative experimentation, and local market insight—working closely with both the Benelux Country Team and global partners to deliver measurable business impact.

At the moment, this role is focused on:

• Driving Canva's growth marketing strategy in Benelux, with a strong focus on the Netherlands, translating global priorities into local execution
• Scaling user acquisition and engagement through performance channels including Meta, Google, YouTube, TikTok, and emerging platforms
• Leading creative experimentation to identify high-performing messaging, formats, and campaigns that resonate with local audiences
• Optimizing marketing performance across channels, improving ROAS, CAC efficiency, retention, and incremental growth
• Building and refining experimentation frameworks to unlock scalable growth opportunities
• Delivering clear, data-driven insights and reporting to inform both local and global growth strategies

You're probably a match if

• You have experience in growth, performance, or digital marketing—ideally within high-growth consumer tech environments
• You bring strong expertise across paid media channels (Meta, YouTube, TikTok, etc.) and understand key performance levers like ROAS, attribution, incrementality, and retention
• You have a deep understanding of the Dutch and broader Benelux digital ecosystem, media landscape, and consumer behavior
• You're a fluent or native Dutch speaker with strong English communication skills
• You're highly analytical, with a strong experimentation mindset and ability to translate data into actionable strategies
• You thrive in cross-functional environments and can influence stakeholders without direct authority
• You're proactive, ownership-driven, and motivated by delivering measurable growth impact

About The Team

You'll be part of the Canva Benelux Country Team, working closely with the Country Manager, Brand Marketing Lead, Community & Education, and Localization teams—alongside local creative, media, social, and influencer agency partners.

You'll also collaborate deeply with global teams across Growth Marketing, Brand Marketing, Product Growth, Creative, and Data & Analytics. Together, we unlock scalable growth through experimentation, creativity, and deep local insight.

What's in it for you?

Achieving our crazy big goals motivates us to work hard—and we do—but you'll experience plenty of moments of connection, growth, and impact along the way.

Here's a taste of what's on offer:

• Equity packages—we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, connection, and workspace
• Flexible leave options to recharge, give back, and support what matters most to you

Check out lifeatcanva.com for more info.

Other Stuff To Know

We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture.

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva—so even if you don't feel like your experience perfectly matches what's listed above, we still want to hear from you.

Please note that interviews are conducted virtually.