Growth Creative Strategist — Netherlands (Hybrid)

Canva; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Collaborative, cross‑functional teams

Job summary

Canva in Amsterdam is seeking a Creative Strategist for Netherlands on a 12‑month contract. The role sits in a hybrid setup with meaningful time in the Amsterdam office to connect with the local market and global teams.

You will be the creative performance engine behind Canva's marketing in the region, blending data, storytelling, and cultural nuance to drive user growth. Collaboration with cross‑functional teams is essential.

Qualifications

• Extensive growth marketing experience focused on creative strategy for paid and organic social.
• Strong eye for platform-native creative and testing frameworks.
• Fluent in Dutch and English; deep knowledge of the Benelux market.

Responsibilities

• Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights.
• Analyse and optimise performance — use dashboards to spot winners, diagnose underperformance, and design creative tests and attribution studies with analytics teams.
• Lead organic and paid social creative strategy — define high‑performing creative for Dutch audiences across Meta, TikTok, Instagram, and emerging platforms with data‑driven content systems.
• Own UGC, localisation, and market insight — brief and review creator content to ensure it stays on‑brand and platform‑optimised, leveraging Dutch cultural fluency.
• Work with in‑house and agency teams — bridge external partners and internal stakeholders across Brand, Product Growth, and Analytics.
• Support CRO initiatives to improve acquisition journeys and drive conversions.

Skills

Growth marketing

Creative strategy

Performance marketing

Data analysis

Dutch market knowledge

Cross-functional collaboration

Tools

Analytics dashboards

MMM (Marketing mix modeling)

Attribution tools

Job description

Canva in Amsterdam is seeking a Creative Strategist for Netherlands on a 12‑month contract. The role sits in a hybrid setup with meaningful time in the Amsterdam office to connect with the local market and global teams.

You will be the creative performance engine behind Canva's marketing in the region, blending data, storytelling, and cultural nuance to drive user growth. Collaboration with cross‑functional teams is essential.