Growth Marketer: End-to-End Demand & Pipeline

Nmi, Netherlands Measurement Institute; Delft; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

13th month salary

Holiday allowance

Profit sharing

30 days annual leave

Hybrid working options

Pension scheme

Travel reimbursement

Home office allowance

Collective health insurance

Sports benefits

Job summary

NMi is seeking a Growth Marketer to transform market opportunities into demand and measurable growth. You’ll collaborate with Sales and technical experts to craft compelling propositions and develop content, assets, and journeys that move prospects from engagement to conversion.

The role emphasizes hands-on execution, owning campaigns end-to-end, and using AI tools to accelerate research and production. A hybrid work setup and international environment offer diverse opportunities.

Qualifications

• 5+ years of experience in B2B growth or demand gen marketing.
• Experience delivering multi-channel marketing campaigns.
• Strong content creation and copywriting skills, able to work independently.
• Experience with HubSpot or similar marketing automation platform.
• Commercial mindset tying marketing to leads and growth.
• Confidence using AI tools to support content and campaign execution.
• Hands-on approach from idea to launch and optimisation.
• Strong written and spoken English.
• Dutch language skills are a plus in a technical B2B environment.

Responsibilities

• Own and deliver growth campaigns from concept through execution and optimisation.
• Translate customer needs into compelling propositions, messaging and campaigns.
• Create landing pages, emails, articles, webinars, and sales assets for conversion.
• Build multi-channel campaigns and nurture journeys in marketing automation.
• Coordinate events, webinars, conferences, and exhibitions with follow-up.
• Work with Sales and technical experts to turn engagement into qualified leads.
• Track campaign performance and ROI to continuously improve results.
• Apply market and competitor insights to strengthen campaigns.
• Use AI and automation to speed up research and content creation.

Skills

Growth marketing

B2B marketing

Multi-channel campaigns

Content creation

HubSpot

AI-enabled marketing

English proficiency

Dutch (advantage)

Education

HBO degree in Marketing/related field

Tools

HubSpot

Job description

NMi is seeking a Growth Marketer to transform market opportunities into demand and measurable growth. You’ll collaborate with Sales and technical experts to craft compelling propositions and develop content, assets, and journeys that move prospects from engagement to conversion.

The role emphasizes hands-on execution, owning campaigns end-to-end, and using AI tools to accelerate research and production. A hybrid work setup and international environment offer diverse opportunities.