Growth Marketeer (Customer Base) Marketing · Eindhoven HQ ·

Axa Venture Partners; Eindhoven; Hybrid; EUR 47,000 - 64,000; Full time

Benefits offered by this job

Salary (€47000)

Learning budget

Vacation days

Sabbatical

Hybrid work

Gym

Free lunch

Commuting allowance

Pension

Employee discounts

Dog-friendly office

Social events

Job summary

Sendcloud, Eindhoven HQ, is looking for a Growth Marketeer (Customer Base) to design lifecycle journeys and AI-driven programs for 35,000+ existing customers. You’ll sit with Growth, CS, Product, and Operations to scale adoption and expansion.

Reporting to the VP Marketing, you’ll turn friction into reusable systems, build onboarding flows, and analyse engagement signals to lift customer value. This role blends marketing and operations in a fast-moving SaaS environment.

Qualifications

• 5+ years of growth, lifecycle, or customer marketing in B2B SaaS.
• Hands-on with AI tools to improve content creation, automation, research, or campaigns.
• Native Dutch or French speaker; comfortable working in English, written and spoken.
• Nice to have: lifecycle tooling, CRM automation, or customer engagement platforms.

Responsibilities

• Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty.
• Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale.
• Develop scalable expansion plays for yearly plan adoption and upsell readiness.
• Create scalable customer education and enablement materials—onboarding guides, product education, webinars, academy modules, and AI-assisted assets.
• Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering with Product, Growth, CS, and Operations.
• Continuously analyse customer behaviour, adoption data, and engagement signals using tooling, automation, AI, and experimentation to improve lifecycle performance.

Skills

Lifecycle marketing

Growth marketing

AI tooling

CRM automation

B2B SaaS

Dutch or French

English proficiency

Tools

CRM platforms

AI platforms

Analytics tools

Job description

Eindhoven HQ (3 days in office) | 40hrs per week

This is what you tell people at parties

We didn't become Europe's leading e-commerce shipping platform by playing it safe. Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies. Helping them ship smarter, grow faster, and actually get shit done for their customers. Boring logistics? Not here. We're building the platform that solves shipping, at scale, globally!

This is not a traditional customer marketing role. You'll build scalable growth systems across the customer lifecycle using automation, experimentation, AI-assisted content creation, and data-driven insights. You'll work at the intersection of Growth, Customer Success, Product, and Operations to increase product adoption, expansion, and customer value — while reducing manual effort through smart enablement and AI-powered workflows.

The Role

• As our Growth Marketeer (Customer Base), you own how Sendcloud's 35,000+ existing customers adopt, expand, and grow with us — designing the lifecycle systems, AI-assisted programs, and enablement assets that power scalable customer growth.

• Reporting to the VP Marketing / CMO, you sit at the intersection of Growth, Customer Success, Product, and Operations.

• Your mission is to drive product adoption, expansion, and customer value at scale by building lifecycle journeys, automated programs, and AI-powered workflows.

• You combine the mindset of a growth marketer with the operational thinking of an engineer — turning friction into leverage and repetitive work into reusable systems.

What you'll do

• Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty.

• Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale.

• Develop scalable expansion plays that drive yearly plan adoption and upsell readiness.

• Create scalable customer education and enablement — onboarding guides, interactive product education, webinars, academy modules, and AI-assisted assets.

• Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering closely with Product, Growth, CS, and Operations to close lifecycle gaps.

• Continuously analyse customer behaviour, adoption data, and engagement signals — using tooling, automation, AI, and experimentation to improve lifecycle performance.

What you bring to the table

Personally

• You think in systems, experiments, and scalable processes — combining creativity with operational thinking.

• You thrive in fast-moving environments with ambiguity and autonomy, and are highly execution-oriented.

• You are motivated by owning outcomes end-to-end, building leverage, and turning friction into reusable systems.

Professionally

• 5+ years of experience in growth, lifecycle, or customer marketing within B2B SaaS — or equivalent demonstrable skills.

• Hands-on with AI tools to improve content creation, automation, research, or campaign execution.

• Native Dutch or French speaker, comfortable working in English, written and spoken.

• Nice to have: experience with lifecycle tooling, CRM automation, or customer engagement platforms.

Our Values

• No bullshit: Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don't just talk about problems, solve them.

• Grow & win: Be highly curious, adaptable & proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.

• Have fun: Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you're the good kind of crazy. Sendcloud is an adventure, not a corporate maze, enjoy the ride.

Benefits

• Salary - Starting at €47000 including 8% holiday allowance

• Brain Benefits - €2,000 learning budget · Courses, certifications & conferences · Growth in an international team

• Time Benefits - 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful ones

• Sabbatical Benefits - 4 weeks fully paid every 3 years

• Home Benefits - Flexible hybrid model (3+ days/week in office) · €500 home office budget

• Body Benefits - Company gym · Free lunch every Monday · Fresh fruit · Barista coffee

• Travel Benefits - Monthly commuting allowance

• Future Benefits - Pension scheme · Employee discount programs

• Vibe Benefits - Dog-friendly office · After-hours drinks at the Sendcloud Bar