Senior Product Marketing Manager

SendCloud; Eindhoven; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Sabbatical after 3 years

Study budget

Company gym

Pension scheme

Discount on health insurance

Access to discount programs

Job summary

A leading e-commerce shipping platform based in Eindhoven is looking for an experienced Product Marketing professional. The candidate will own the strategy for product launches and market expansions while collaborating closely with various teams. A minimum of 5 years of relevant experience in B2B SaaS, coupled with a strong analytical mindset, is required. The role offers a dynamic work environment with competitive benefits and requires in-office presence three days a week.

Qualifications

• 5+ years of Product Marketing experience in an international B2B SaaS company.
• Experience conducting customer, product, and market research.
• Ability to build and execute go-to-market plans.

Responsibilities

• Own the strategy, story, and go-to-market for products.
• Collaborate with Sales Enablement and other marketing teams.
• Measure campaign success using analytics tools.

Skills

Product Marketing experience

Customer research

AI application in marketing

GTM planning

Analytics tools expertise

Communication skills

Tools

Mixpanel

Amplitude

Job description

We don’t want to brag, but this is what you tell at parties 😎

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Born from a genuine need for a better way to ship, we’ve grown into one of Europe’s leading shipping platforms. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.

What you will do in this role 🧐

Own the strategy, story, and go‑to‑market for Sendcloud’s products. You’ll turn customer and market insights into sharp positioning, build GTM plans for launches and expansions, and enable Sales with competitive intel and high‑impact tools. You’ll translate complex product capabilities into clear messaging, influence product strategy with real insights, and measure everything you ship to drive adoption, activation, and revenue — all with a hands‑on, get‑it‑done mindset. You’ll also use AI to accelerate research, messaging, and enablement, and help shape the next generation of AI‑powered product marketing workflows at Sendcloud.

The perfect match has experience in✅

• 5+ years Product Marketing experience in a international B2B SaaS company
• Conducting customer, product, and market research using both traditional methods and AI‑powered tools to uncover trends, use cases, and competitive advantages.
• Applying AI to accelerate research, messaging, segmentation, and sales enablement — and building AI‑powered intel systems (e.g. PMM knowledge bases or custom GPTs)
• Build and execute go‑to‑market plans for new features, market expansions, and campaigns ensuring cross‑functional alignment across Product, Sales, and Marketing.
• Contribute to overall product strategy by sharing market insights and findings with product management.
• Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs‑To‑Be‑Done, Personas, Ideal Customer Profiles and message maps.
• Translating complex and technical subjects into clear, compelling messaging and positioning
• Collaborating with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets
• Owning end‑to‑end product launches and ensuring smooth, high‑impact execution together with the other marketing teams and stakeholders
• Using analytics tools and methodologies (Mixpanel, Amplitude,etc) to measure campaign success, OKRs, ROI, and GTM impact
• Actionable, hands‑on “can‑do” mentality with the ability to execute autonomously in a fast‑paced environment

You share our core values:

💩 No bullshit:We don’t like big egos, we like honesty, transparency & openness. Share your mistakes with us and learn from them!

🎯 Grow & Win: Keep on learning and improving, from each other, mistakes and by actively searching for ways to keep on developing your skills

🎠 Have fun:You are not afraid to be yourself and you love to be surrounded by your awesome colleagues!

Benefits 🎉

• Work within a vibrant, evolving, young and International company
• A good salary that grows with the company and your accomplishments
• Working in an internationally oriented, fast growing and well‑funded scale‑up
• After 3 years of employment, you get a sabbatical of 4 weeks from us
• Keep growing with a study budget of €2000,- per year!
• Stay fit in our Sendcloud gym!
• Pension scheme
• Discount on health insurance
• Access to many different discount programs, shop til you drop! 🛍

This role is based from our office in Eindhoven. We expect you to be in the office 3 days per week.