Senior Product Marketing Manager Marketing · Eindhoven HQ ·

Sendcloud; Eindhoven; Hybrid; EUR 50,000 - 61,000; Full time

Benefits offered by this job

Salary + holiday allowance

Hybrid work model

Home office budget

Company gym

Free lunch

Monthly commuting allowance

Sabbatical every 3 years

Pension scheme

Dog-friendly office

After-hours drinks

Job summary

Sendcloud, Eindhoven HQ with a 3 days in office policy, is seeking a Senior Product Marketing Manager to own the strategy, storytelling, and go-to-market for its products. You’ll translate customer and market insights into compelling positioning and GTM plans that accelerate launches and growth.

You’ll empower Sales with competitive intel and high-impact tools, apply AI to speed research and messaging, and collaborate across Product, Sales, and Marketing to measurable GTM outcomes.

Qualifications

• 5+ years of product marketing experience in an international B2B SaaS company.
• Experience applying AI to accelerate research, messaging, segmentation, and sales enablement.
• Strong track record building and executing go-to-market plans across Product, Sales, and Marketing.
• Ability to translate complex technical subjects into clear messaging and positioning.
• Experience using analytics tools to measure GTM impact.

Responsibilities

• Conduct customer, product, and market research using traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.
• Apply AI to accelerate research, messaging, segmentation, and sales enablement, building AI-powered intel systems such as PMM knowledge bases or custom GPTs.
• Build and execute go-to-market plans for new features, market expansions, and campaigns, ensuring cross-functional alignment across Product, Sales, and Marketing.
• Contribute to product strategy by sharing market insights and findings with product management.
• Develop and maintain positioning and messaging frameworks — Jobs-To-Be-Done, Personas, Ideal Customer Profiles, and message maps — that other teams can build on.
• Collaborate with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets.
• Own end-to-end product launches, executing smoothly and with high impact alongside marketing teams and stakeholders.
• Use analytics tools such as Mixpanel and Amplitude to measure campaign success, OKRs, ROI, and GTM impact.

Skills

Product marketing

AI in marketing

Go-to-market planning

Cross-functional collaboration

Analytics (Mixpanel/Amplitude)

Tools

Mixpanel

Amplitude

Job description

Eindhoven HQ (3 days in office) | 40hrs per week

This is what you tell people at parties

We didn't become Europe's leading e-commerce shipping platform by playing it safe. Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies. Helping them ship smarter, grow faster, and actually get shit done for their customers. Boring logistics? Not here. We're building the platform that solves shipping, at scale, globally!

As Senior Product Marketing Manager, you own the strategy, story, and go-to-market for Sendcloud's products. You'll turn customer and market insights into sharp positioning, build GTM plans for launches and expansions, and enable Sales with competitive intel and high-impact tools. You'll also use AI to accelerate research, messaging, and enablement, and help shape the next generation of AI-powered product marketing workflows at Sendcloud.

The Role

• As the Senior Product Marketing Manager, you own the strategy, story, and go-to-market for Sendcloud's products.
• You turn customer and market insights into sharp positioning, and build GTM plans for launches and expansions.
• You enable Sales with competitive intel and high-impact tools, translating complex product capabilities into clear messaging.
• You use AI to accelerate research, messaging, and enablement, helping shape next-generation AI-powered product marketing workflows at Sendcloud.

What you'll do

• Conduct customer, product, and market research using both traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.
• Apply AI to accelerate research, messaging, segmentation, and sales enablement, building AI-powered intel systems such as PMM knowledge bases or custom GPTs.
• Build and execute go-to-market plans for new features, market expansions, and campaigns, ensuring cross-functional alignment across Product, Sales, and Marketing.
• Contribute to product strategy by sharing market insights and findings with product management.
• Develop and maintain positioning and messaging frameworks — Jobs-To-Be-Done, Personas, Ideal Customer Profiles, and message maps — that other teams can build on.
• Collaborate with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets.
• Own end-to-end product launches, executing smoothly and with high impact alongside marketing teams and stakeholders.
• Use analytics tools such as Mixpanel and Amplitude to measure campaign success, OKRs, ROI, and GTM impact.

What you bring to the table

Personally

• You have an actionable, hands-on \"can-do\" mentality — you execute autonomously in a fast-paced environment.

Professionally

• 5+ years of Product Marketing experience in an international B2B SaaS company.
• Skilled in customer, product, and market research, using both traditional and AI-powered methods.
• Experience applying AI to accelerate research, messaging, segmentation, and sales enablement.
• A strong track record building and executing go-to-market plans across Product, Sales, and Marketing.
• Able to translate complex, technical subjects into clear, compelling messaging and positioning.
• Experience using analytics tools such as Mixpanel and Amplitude to measure GTM impact.

Our Values

• No bullshit: Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don't just talk about problems, solve them.
• Grow & win: Be highly curious, adaptable & proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.
• Have fun: Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you're the good kind of crazy. Sendcloud is an adventure, not a corporate maze, enjoy the ride.

Benefits

• Salary - Starting at €55000 including 8% holiday allowance
• Brain Benefits - €2,000 learning budget · Courses, certifications & conferences · Growth in an international team
• Time Benefits - 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful ones
• Sabbatical Benefits - 4 weeks fully paid every 3 years
• Home Benefits - Flexible hybrid model (3 days/week in office) · €500 home office budget
• Body Benefits - Company gym · Free lunch every Monday · Fresh fruit · Barista coffee
• Travel Benefits - Monthly commuting allowance
• Future Benefits - Pension scheme · Employee discount programs
• Vibe Benefits - Dog-friendly office · After-hours drinks at the Sendcloud Bar