Global Strategic Marketing Manager - Personal Care

Nouryon; Amsterdam; On-site; EUR 120,000 - 155,000; Full time

Job summary

Nouryon is seeking a Global Strategic Marketing Manager to shape and execute the strategic marketing vision for our Personal Care segment. You will lead a cross-functional team across regions, craft go-to-market strategies, and drive the innovation portfolio in collaboration with R&D.

You will translate global strategy into regional initiatives, develop launch plans and pricing logic, and monitor KPIs to ensure growth across multiple markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Chemistry, Chemical Engineering, or engineering-related discipline (MBA desirable)
• 10+ years of relevant strategic segment/marketing experience
• 2+ years in an internal strategy group or top-tier strategy consulting firm; extensive knowledge of Personal Care market
• Experience in sales is desirable

Responsibilities

• Develop and roll out a compelling global business strategy and strategic marketing plan for the Personal Care market
• Translate global strategy into actionable regional initiatives with cross-functional teams
• Lead go-to-market strategies, pricing logic, and KPI monitoring for new products
• Develop launch packages including promotional materials, samples, regulatory actions, and price guidelines
• Lead and coordinate innovation projects and stage-gate reviews with R&D and other functions

Skills

Strategic marketing

Market analysis

Stakeholder management

Global coordination

Education

Bachelor’s degree in Marketing, Business or related

Job description

At Nouryon, our global team takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future.

We are looking for team members who bring ideas forward, champion others and work together to do better. Does that sound like you?

About the job

The purpose of this role is to leverage our collective understanding of industry drivers, along with Nouryon’s capabilities, to develop a compelling vision for the future of Nouryon’s business in the Personal Care market. The Global Strategic Marketing Manager, while leading the overall strategic marketing of the segment, creates and executes the business strategy, co-owns the Personal Care innovation portfolio with R&D by driving projects through stage gate diligence, and supports M&A activities essential for the segment.

In your future role as a Global Strategic Marketing Manager, you will be responsible for

• Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market
• Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable
• Creating and supporting long-range planning
• Conducting market research and competitive analysis
• Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success
• Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines
• Tracking execution of strategic initiatives and key growth projects
• Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner
• Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment
• Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth
• Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities
• Partnering and liaising with relevant industry consortiums
• Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations
• Supporting trade shows, conferences, and digital marketing initiatives
• Supporting the Global Marketing Director as needed for various initiatives and reviews
• Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization
• Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications
• Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects
• Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization
• Developing value propositions for new and existing applications, products, and sub segments

Stakeholder Management, Governance & Miscellaneous:

• Interfacing with regional marketing, product management, sales, and business leadership
• Preparing presentations for leadership reviews, gate meetings, and strategy updates
• Contributing to the continuous improvement of marketing processes and tools
• Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand

We believe you bring

• Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering-related discipline (MBA desirable)
• 10+ years of relevant strategic segment/marketing experience
• 2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm · Extensive knowledge and experience of the Personal Care market
• Experience in sales (desirable)
• Fluency in English (required); skills in other relevant languages are a plus
• Experience in the chemicals industry
• Comfort working across global cultures
• Strong communication, interpersonal, and critical-thinking skills; strong listening, written, and verbal communication; influencing skills; entrepreneurship; results orientation; negotiation skills; proven problem-solving abilities; and strong business acumen
• Project management capabilities and skills
• Ability to work effectively in a global, matrixed organization
• Willingness to travel up to ~30%

Good to know

• This is a permanent position on a full-time basis, reporting to the Global Marketing Director, Consumer and Life Sciences, and can be based in The Netherlands, Germany, France and Belgium. Switzerland or the US.

About Nouryon

If that describes you, we will gladly make way for your ambitions. From day one we support you with your personal growth, through challenging positions and comprehensive learning and development opportunities, in a dynamic, international, diverse, and proactive working environment.

Visit our website and follow us on LinkedIn .

Contact

If you have any questions about the recruitment process or your application or need assistance, please contact Diana Martinez, Talent Acquisition Partner, [e-mail]

#WeAreNouryon

Nouryon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law.