Amsterdam-Based B2B Sports Activation Manager

Epassi; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Epassi is seeking a B2B Marketing Manager - Sports Activation based in Amsterdam. You will own the sports activation program end to end, building toolkits for Customer Success and creating automated onboarding journeys to drive subscription growth.

You will design lifecycle flows, plan campaigns, and track metrics to inform planning. The role requires 3–5+ years in B2B marketing, experience with marketing automation, and cross‑functional collaboration with CS and sales teams.

Qualifications

• 3–5+ years in B2B or B2B2C marketing, subscription or wellness experience preferred.
• Experience running activation or lifecycle campaigns end to end.
• Experience building marketing automation and lifecycle emails.
• Able to collaborate with Customer Success or Sales on campaigns.
• Bachelor's degree in marketing, communication or related field.

Responsibilities

• Own activation end to end—from HR-facing to employee-facing assets.
• Build CS toolkit and kick-off materials used by CS team.
• Design and maintain onboarding flows from sign-up to habit.
• Track activation and subscription metrics and feed insights to campaigns.
• Plan and run the campaign calendar around timely hooks.
• Maintain activation tracker and translate data into conversion insights.
• Test and iterate onboarding journeys based on data.
• Report activation rate and subscriptions monthly into the MBR cycle.

Skills

B2B marketing

Activation campaigns

Marketing automation

Lifecycle campaigns

Cross-functional collaboration

Education

Bachelor's degree in marketing/related field

Tools

HubSpot

LinkedIn Campaign Manager

Canva

Adobe Express

Job description

Epassi is seeking a B2B Marketing Manager - Sports Activation based in Amsterdam. You will own the sports activation program end to end, building toolkits for Customer Success and creating automated onboarding journeys to drive subscription growth.

You will design lifecycle flows, plan campaigns, and track metrics to inform planning. The role requires 3–5+ years in B2B marketing, experience with marketing automation, and cross‑functional collaboration with CS and sales teams.